Associate Director, Experience Planning, Atlanta

Associate Director, Experience Planning

2 Days Old

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Associate Director, Experience Planning

As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client's businesses - from marketing, to revenue, to retail partnerships. The ideal candidate is someone who embodies the Hearts & Science culture - someone who is driven, curious, solution-oriented, and willing to hit 'refresh' on antiquated planning structures.

Responsibilities:

Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners - clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identifying opportunities for cross-platform deals when appropriate
Providing point-of-view on various media in the marketplace
Understand and direct multiple user touch points that can influence creative and messaging strategies

Qualifications:

5+ years of experience in media planning
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving
Excellent presentation skills
Proven analytical, strategic thinking and communication skills

#LI-JM3

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Location:: Atlanta

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