Associate Director, Communications Planning
New Today
Communication Planning: Shape the Future of Healthcare Marketing
Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you!
We're seeking a talented and driven
Associate Director, Communications Planner
to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape.
What You'll Do:
Be the Voice of the Consumer:
Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.
Map the Journey to Success:
Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.
Uncover the Big Idea:
Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.
Build the Blueprint:
Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.
Lead with Curiosity and Collaboration:
Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.
What You'll Bring:
7+ years of experience
in communications planning, account planning, media planning, brand planning, or connections planning.
A deep understanding
of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)
A knack for simplifying the complex,
translating data and insights into clear, compelling narratives.
Excellent written and verbal communication skills
– you can clearly articulate your ideas and influence decisions.
A collaborative and can-do attitude
with the ability to thrive in a fast-paced environment while juggling multiple projects.
A passion for innovation
and challenging the status quo with a positive, constructive approach.
Familiarity with digital and traditional media channels
and how to effectively deploy them within an omnichannel, full-funnel media approach.
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- Location:
- Parsippany-Troy Hills