Associate Director, Campaign Process & Planning
New Yesterday
Responsibilities
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Process and Rhythm of Business Clarity: Map the campaign process end-to-end for P0s and P1s - including dependencies, sub-processes, handoffs, and decision gates
Identify gaps, duplications, or inefficiencies in current ways of working and propose improvements
Own the documentation and playbooks for our GTM process, with checklists and guidelines at each stage of the process
Contribute to long-term planning by mapping requirements for future tools, team capabilities, or workflows
Define and implement the marketing RoB (Rhythm of Business) aligned with other teams within Blizzard and external partners
Reporting:
Define and operationalize the campaign reporting rhythm - who inputs what, when, and how; who sets up the meetings
Own the end-to-end process for reporting into senior executive forums
Build and maintain decks, formats, and templates used across leadership touchpoints
Document and standardize reporting workflows to ensure predictability and clarity
Heavy consult/partnership with Strategy and Analytics to embed reporting rhythms, goal setting, prioritization and resourcing frameworks, and success metrics/KPIs into our processes
Lead areas of special projects or cross-functional priorities as assigned by the Director
Efficiencies & Enablement:
Partner with AI team to Identify and recommend opportunities for AI-driven automation to reduce duplication of work and streamline processes
Partner with our MCP Specialist to catalogue, audit, and assess all tools being used across Marketing and where we can streamline or save costs
Own tooling renewals, review contracts and team requirements, and work closely with the Procurement team
Partner with internal teams to troubleshoot and resolve system access issues, ensuring teammates have the tools and permissions they need to work effectively
Explore ways to support teams who are struggling with processes due to labor gaps
Player Profile
Minimum Requirements
12+ years' experience in Campaign Operations, Business Operations/Analytics, Marketing Strategy or Program Management in games/tech/entertainment
Proven experience in process architecture and operational design, including mapping workflows and R&Rs, and building campaign planning frameworks and documentation that scales
Strong track record standing up reporting cadences and briefing workflows
Bonus: experience implementing automation or AI to streamline operational workflows
Ability to see both the zoomed-out system and the detailed to-dos
Strong planning and execution orientation - proactive, structured, attention to detail, and follow-through focused
Brings a problem-solving mindset, but is also comfortable doing the admin - sometimes the work is just about making it run smoothly
Comfortable operating in ambiguous environments, shifting priorities, and balancing speed with structure
Ability to quickly understand cross-functional needs and drive clarity through well-crafted operational frameworks
Comfortable working independently, while syncing closely with the team
Executive communication skills with strong ability to work well with leadership and to manage expectations
Able to lead and influence across multiple levels and functions
A good sounding board for others, with low ego
Highest level of integrity and management of confidential information
Bachelors degree in business or equivalent field
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered!
The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for Every World - weve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
- Location:
- Irvine
- Job Type:
- FullTime