Associate Director, Affiliate Marketing

Knoxville, TN / Atlanta, GA

Integrated Search - Affiliate Marketing

Full-Time / Hybrid

The Associate Director, Affiliate Marketing will help lead affiliate strategy and execution across a portfolio of national clients, driving performance through smart partnerships and data-backed decision-making. Reporting to the Director of Affiliate Marketing, this role will work cross-functionally with media leadership and internal teams to scale affiliate programs and deliver measurable growth. We looking for a strategic thinker and relationship builder with a proven track record in affiliate marketing, platform management, and publisher development

What you will be doing:

• Architect affiliate strategies, build partnerships with vendors/publishers/affiliates, and optimize client campaigns and budgets
• Lead the development and execution of affiliate marketing strategies that drive revenue growth
• Manage a team of affiliate marketers and ensure they're meeting goals and growth objectives
• Develop and maintain strong relationships with affiliate partners and publishers to secure premium opportunities, better rates, and improved placements
• Identify and recruit new affiliate partners across editorial, influencer, network, loyalty, and brand-to-brand channels
• Confidently present affiliate strategies and campaign performance to clients on a regular basis
• Collaborate with cross-functional teams including brand, legal, analytics, and paid media to coordinate campaign execution
• Monitor and analyze performance data to identify opportunities to improve KPIs, increase scale, and enhance marketing efficiency
• Develop testing roadmaps and "test & learn" frameworks to continuously optimize campaign effectiveness
• Oversee new campaign launches, including tracking setup, pixel placements, suppression lists, creative updates, and technical troubleshooting
• Handle day-to-day affiliate communications, field questions, and resolve issues to ensure smooth execution
• Drive strategic planning across accounts, prioritizing high-impact initiatives and growth opportunities

What you bring:

• 4+ years of experience in affiliate marketing, ideally in a fast-paced agency or performance-driven environment
• Hands-on experience with affiliate platforms such as Impact, CJ, Rakuten, Awin, etc.
• Strong analytical skills and fluency in Excel/Google Sheets for performance reporting and forecasting
• Deep understanding of the digital media landscape and CPA/ROAS-based campaigns (including paid search, paid social, programmatic, native, and newsletters)
• Exceptional communication and relationship management skills
• Ability to prioritize effectively, manage competing deadlines, and lead complex projects
• A proactive mindset, creative deal-making instincts, and the ability to spot new affiliate opportunities
• A sense of humor and a genuine desire to have fun while doing great work
• Preferred Experience:
• Experience managing influencer or creator partnerships within affiliate influencer networks like LTK, Mavely, Magiclinks & the Youtube Shopping Affiliate Program
• Familiarity or experience managing customer referral programs
• Experience building or scaling affiliate programs from the ground up
• Experience working with paid media platforms like Google, Meta, and TikTok as part of broader affiliate or performance strategies
• Comfort presenting to senior leadership and distilling complex performance data into actionable insights

We're a nationally recognized team of elite search engine marketers. Our team has won seven US Search Awards in the past two years, including:

• Best PPC Campaign
• Most Innovative Search Campaign
• Best Use of Search - Retail/Ecommerce

You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Unlimited PTO

Generous parental leave for primary and non-primary caregivers.

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

New, Modern building in Downtown Knoxville

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Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

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