About the Role Xero Shoes is seeking an Associate Art Director — a hybrid role for a creative who can think like an art director but still execute with the precision of a designer. This role will lead the translation of seasonal toolkits and brand narratives into cross-channel campaigns, ensuring consistency and cohesion across email, paid media, web, and social. You’ll be responsible for creating scalable design systems and workflows (leveraging AI tools where possible) while also producing high-quality creative assets yourself. Beyond digital execution, you’ll direct in-house content creation — managing photography and videography needs, developing shotlists, and ensuring deliverables meet both campaign and channel requirements. This is an opportunity to shape how Xero shows up visually at every consumer touchpoint: strategic in approach, creative in execution, and disciplined in building systems that allow the brand to scale. What You’ll Do Seasonal Campaign Translation Translate seasonal toolkits and brand concepts into cohesive executions across email, SMS, web, paid, and social. Ensure brand consistency and adherence to style guides, while adapting assets to the unique needs of each channel. Develop regional/channel guidelines to support scalable rollout across markets.

Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.

Creative Systems & AI Workflows Build repeatable templates, scalable asset libraries, and design systems to streamline production. Leverage AI-powered tools (image generation, video automation, creative testing) to create efficiencies and expand output without sacrificing brand quality. Partner with CRM and Performance Marketing teams to design assets optimized for testing and iteration.

Hands-On Design Execution Design email templates and visual standards that elevate lifecycle marketing. Create channel-specific assets (paid ad units, organic social, homepage refreshes) with a focus on engagement and conversion. Develop motion graphics, animations, GIFs, and short-form video content to strengthen brand storytelling.

Content Creation Management Oversee in-house photography and videography needs, from pre-production to final delivery. Build detailed shotlists and briefs to capture assets aligned with campaign and channel requirements. Retouch, optimize, and adapt imagery for digital use across CRM, paid media, and site.

Collaboration & Strategic Input Partner closely with Brand, eCommerce, and Influencer Marketing to ensure cohesive storytelling across all consumer touchpoints. Contribute to brainstorming sessions, seasonal creative planning, and campaign development. Act as a creative partner in defining how Xero’s brand purpose comes to life visually. Qualifications 5+ years in digital design or art direction for consumer-facing brands, ideally in eCommerce or DTC. Strong portfolio showcasing cross-channel creative: email, paid ads, web, social, and short-form video. Proficiency in Adobe Creative Suite (including Premiere & After Effects) and Figma. Experience directing content creation (photo/video), including shotlist development and production oversight. Hands-on experience designing digital standards, building templates, and creating channel-specific assets. Familiarity with AI creative tools and a desire to build workflows that increase efficiency and consistency. Strong understanding of UX/UI principles and how design impacts retention and conversion. Highly collaborative, adaptable, and comfortable working in a fast-paced, iterative environment. Shopify and Klaviyo experience a plus.

Job Type: Full-time - 40 hours, preferably local with a hybrid work schedule Pay: The annual salary for this position ranges between $105,000 – $120,000. This range is an estimate, based on potential employee qualifications, operational needs and other considerations as permitted by Colorado Equal Pay Transparency Rule 4.1.2.  Other rewards may include annual bonuses, short- and long-term incentives, and equity awards. Benefits Include: Medical, Dental, Vision upon employment Additional employee-funded ancillary benefits, such as; qualified HSA, or FSA, and Voluntary Life / AD&D, Accidental, Critical Care etc. are also available if you choose to participate 401k eligible after 3 months of employment Xero Shoes provided life insurance Employee bonus and incentive plans Sick and vacation pay Complementary pair of shoes each month of employment (up to one pair per style)

Xero Shoes is handling our own recruitment. We will not respond to solicitations from recruiters.

Why Join Xero Shoes This role is central to elevating Xero’s brand presence across digital channels. You’ll bring together strategic art direction, scalable design systems, and hands-on creative execution to help the brand punch above its weight in a crowded category. From toolkits to testing, you’ll drive consistency, efficiency, and storytelling impact at every step of the customer journey.