Assistant Director, Graduate Admissions & Analytics

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world.

Department: School of Communication

Time Type: Full time

Job Type: Regular

FLSA Status: Exempt

Work Modality: Hybrid 01 (On Campus 3-4 Days/Week)

Union: Non-union

Job Description: The Assistant Director, Graduate Admissions & Analytics gathers, analyzes, and reports data to inform graduate admissions and enrollment decisions. The Assistant Director is responsible for daily administration and management of the admissions Customer Relationship Management (CRM), analyzing, synthesizing, and reporting key data-driven admissions information to the director, SOC's faculty and senior leadership and other administrative units on campus.

The Assistant Director works collaboratively with SOC faculty, staff, leadership and the Director, Graduate Programs Operations on maximizing the School's graduate recruitment, admissions, enrollment, and financial aid strategies. Creates and analyzes data-driven to advise on recruitment materials and content for websites in coordination with the Director and Director, Communication & Marketing. The position supports targeting outreach to prospective students, cultivating relationships with constituents, and managing efficient admissions and recruitment procedures to build a strong pool of prospective inquiries and applicants.

This position is responsible for providing training on CRM and admissions processes to internal stakeholders.

The Assistant Director supervises a full-time Recruitment Coordinator.

Essential Functions:

• Graduate Recruitment, Admissions and Enrollment

  • Works with the Director to help implement SOC's goals and strategies for graduate recruitment. Develops a recruiting plan that is data-driven, dynamic, modernized, and adapted to current trends to achieve graduate enrollment targets. Plans and executes recruitment and enrollment events, including yearly Open House and Admitted Students Day.
  • Collaborates with Director and Director, Communication & Marketing to achieve robust graduate enrollments. Conducts timely analysis of the effectiveness of recruitment strategies for the next admissions cycle.
  • Oversees the implementation of the automated communications system for prospective graduate students from initial inquiry until the beginning of classes to improve conversion or yield rates.
  • Regularly evaluates and directs application management and admissions review processes and policies with graduate team and in consultation with SOC faculty leadership.
  • Liaises with internal offices and external partners on enrollment management of domestic, international, and online students.
  • Stays current on enrollment trends in SOC subject areas, state-of-the-art recruitment methods, and policies related to graduate admissions.

• Data Analytics

  • Provides and reports data analytics to help inform communication plans and manages the marketing attribution and enrollment data analytics for all SOC graduate programs.
  • Creates dashboards and reports for SOC leadership and faculty directors. Evaluates digital marketing and admissions practices and share data with the Director and Director, Communication & Marketing.
  • Collects and compiles admissions data. Prepares regular reports on the funnel (from the request for inquiries, to applications started and completed, to admitted and enrolled students).
  • Works in close collaboration with SOC's Communication & Marketing team to promote SOC-generated digital assets and monitor key top-of-funnel performance indicators for enrollment-related web, social media and paid marketing assets.

• Graduate Financial Aid Process

  • In consultation with Director, ensures execution and metrics tracking of semester-by-semester graduate assistantship awards, specialized GAs, partner fellowships and scholarships.
  • Produces regular reports on the status of available funds and efficacy of awards to convert applicants.

• Training

  • Develops training materials for SOC staff and faculty on admissions processes and graduate financial awards.
  • Works with OIT to learn about and train on features of new versions of CRM systems.
  • Provides coaching and on-going feedback on CRM to members of SOC's team.

• Personnel Management

  • Hires, trains, supervises, and evaluates full and part-time direct reports.

• Other Duties

  • Other duties as assigned to support the strategic priorities of the School.

Supervisory Responsibility:

• Reporting directly to this position is one FTE, the Recruitment Coordinator.

Competencies:

• Acquiring and Analyzing Information.
• Prioritizing and Organizing.
• Evaluating and Implementing Ideas.
• Championing Customer Needs.
• Building and Supporting Teams.
• Managing Talent.
• Developing Plans.
• Making Accurate Judgments and Decisions.

Position Type/Expected Hours of Work:

• Full-time position.

• 35 hours per week.

• Position is eligible for a Hybrid 1 schedule.

• Some evening and weekend work is required.

Salary Range:

• $65,000 - $75,000 annually, commensurate with experience.

Required Education and Experience:

• Bachelor's degree.

• 2-4 years of progressively responsible work in enrollment management with an emphasis on data analysis, admissions or enrollment in an educational environment.

• Demonstrated understanding of marketing analytics.

• Experience with Salesforce or other data-driven CRM/admissions solutions.

• Supervisory experience required.

• Must be able to work effectively and positively with others and demonstrate excellent presentation and interpersonal communication skills.

• Attention to detail, strong organization, time management skills and proven ability to meet tight deadlines is required.

Preferred Education and Experience:

• Master's degree.

• 3-5 years of relevant experience.

Travel Required:

• Ability to travel occasionally for recruitment travel as needed.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.

Other Details

• Hiring offers for this position are contingent on successful completion of a background check.

• Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.

• American University is an E-Verify employer.