Overview

We invite you to join our dynamic team as a Director of Paid Social Media Advertising. In this pivotal role, you will strategically shape one of the company’s key acquisition channels while also being hands-on in execution. If you are passionate about blending creativity with analytics and leadership, this is the perfect opportunity for you! Position Type: Permanent Salary: $150K + bonus Start Date: 09.29.2025 Fully Remote In this role, you will report directly to the Chief Marketing Officer and be responsible for the full paid social roadmap—from campaign design to measurement and optimization. You will work closely with various teams to ensure that our advertising efforts deliver measurable ROI and support our ambitious growth objectives. About the Company Our client is a rapidly growing legal services brand recognized nationally for reinventing the marketing strategies used by law firms. Since its inception a few years ago, the company has achieved impressive triple-digit year-over-year growth and earned a spot on the Inc. 5000 list of fastest-growing companies in America. This is your chance to join a pioneering company that is transforming its industry and experiencing extraordinary growth. Key Responsibilities Direct and expand the paid social strategy across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, and emerging channels. Design, implement, and optimize performance-focused campaigns aimed at client acquisition and ROI. Collaborate with creative teams to develop engaging content tailored for each platform. Utilize advanced measurement strategies, including incrementality testing and attribution modeling. Analyze performance data and translate insights into actionable reports for senior leadership. Build and mentor a high-performing paid social team as budgets and project scopes expand. Stay updated on algorithm changes, platform updates, and industry shifts to maintain our competitive advantage. Encourage a culture of speed, experimentation, and continuous improvement within the team. Skills & Qualifications Minimum of 5 years in paid social advertising, including at least 2 years in team management and mentorship. Extensive knowledge of major social platforms (Meta, TikTok, YouTube, Snapchat) and familiarity with emerging channels. Strong understanding of audience segmentation, bidding mechanics, and creative testing strategies. Experience running advanced measurement frameworks and interpreting complex performance data. Excellent analytical and storytelling abilities, capable of influencing senior stakeholders. A proven track record of scaling campaigns and budgets while achieving measurable outcomes. Why This Role? Impact: Your contributions will directly drive client acquisition and enhance brand growth in one of the legal sector’s fastest-growing companies. Leadership: You will have full ownership of the strategic direction, team, and roadmap for paid social efforts. Pace: Our company thrives on speed and ambition; your innovative ideas will be rapidly tested and scaled. Innovation: With strong creative and analytics resources at your disposal, you will push the boundaries of what’s possible in paid social advertising. What The Client Offers Competitive compensation package Medical, dental, and vision insurance 401(k) with company match Company-paid life insurance Remote-first work environment Opportunity to join a high-growth, innovative brand making significant strides in the legal industry