Account Director, SMBG- Universal Ads- LA
New Today
The Account Director, Small & Medium Business Growth (SMBG) is a unique role that will focus exclusively on net new clients to the CTV ecosystem utilizing the new to market self-service platform, Universal Ads – a Comcast Company. This individual will play a pivotal role within our fast-paced advertising sales team, managing relationships across external clients, and independent media agencies. The role requires building relationships with key internal stakeholders and collaborative partners across both the NBCU & Comcast Advertising organizations – which is a one-of-a-kind role cross pollinating within the broader Comcast Organization. Expertise within the performance and digital landscape is a must. This person must have the ability to operate effectively at the cross-section of performance and digital media as these skills are critical to achieving success in this role. This role will report directly into to the Vice President, SMBG.
Drive CTV advertising demand of the Universal Ads Self-Service Platform for specific performance brands and agencies in the direct-to-consumer category
Be an expert on Universal Ads products and convey meaningful and sustainable opportunities to emerging brands
Fuel customer acquisition, ensuring successful onboarding, and fostering ongoing relationships with SMB advertisers to maximize revenue and satisfaction
Execute on day-to-day sales strategy; develop target lists, cold calls/lead client outreach, book sales meetings and be in market often with full Universal Ads opportunities
Understand customer needs and provide feedback and market input that will strengthen our value proposition and converts the needs into a buy
Track sales revenue and establish a regular cadence for reporting on progress
Partner with internal teams across NBCU and Comcast Advertising (NBCU Sales, Product, GTM, Marketing, etc.) to develop proactive packages and drive creativity throughout the sales process
Develop strong relationships throughout NBCU & Comcast Advertising to ensure a unified and coordinated strategy is presented in the market
Qualifications
Basic Requirements:
5+ years of relevant direct selling experience in advertising sales, including selling experience in an advanced media environment
Digital video experience is a must
Strong relationships within the performance agency landscape
Proven experience in prospecting new partners, generating sales leads and closing the sale
Self-starter: ability to work independently, but also fit into a strong team environment
Advanced client-facing skills, ability to clearly articulate value positions and experience presenting integrated marketing programs to clients/leading brainstorms
Ability to synthesize ideas from group discussions and articulate them verbally/in writing
Ability to manage multiple projects simultaneously and successfully operate within a large organization, effectively communicating with executives, interdepartmental teams and external clients
Adaptable in the face of constant change and ability to perform at a high level; identifying solutions when faced with challenges
Analytical / strategic thinker, creative problem solver, resourceful, able to initiate change and motivate innovation and creativity
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $170,000 (SIC eligible)
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilityS.
- Location:
- Universal City