the LEGO Group is hiring: Associate Creative Director - COPY in Boston
New Yesterday
Are you ready to shape the future of play through storytelling? As the Associate Creative Director (Copy), you'll craft the words and narratives that bring LEGO campaigns to life for millions of fans across the globe. If you're passionate about ideas, language, and innovative storytelling, this is your chance to make a lasting impact!
Play your part in our team succeeding. Our LEGO Agency (OLA) is an organization that focuses on delivering best-in-class campaigns, insight driven & fit for purpose solutions across the LEGO group.
Core Responsibilities
Drive the verbal identity of campaigns through impactful, on-brand copywriting.
Lead writers and content creators in developing ideas, scripts, headlines, and messaging frameworks.
Ensure storytelling is clear, engaging, and culturally relevant across platforms (digital, social, retail, broadcast).
Collaborate with strategists and art directors to build narratives that meet marketing objectives and resonate with diverse audiences.
Lead and inspire project teams to create great conceptual work by providing consistent feedback in creative reviews
Drive creative excellence, and impact on business, by leading adapting and making work on global creative platforms and innovation campaigns for the LEGO Brand
Demonstrate a deep understanding and familiarity with modern advertising, digital and social marketing practices
Direct, influence and elevate the work of both senior and junior team members fostering an environment of collaboration and creativity
Lead and direct campaigns at franchise level across the OESP ecosystem
Collaborate with strategy early on to ensure clear, strong creative briefs that meet marketing objectives
Own the review process with key partners, external agencies, and vendors
Drive the development of ideas from concept to playbook to final execution
Lead production of campaigns and approves vendors + final assets
Do You Have What It Takes
Strong portfolio of copywriting work that demonstrates conceptual thinking, storytelling craft, and versatility across channels with global integrated campaigns.
Proven experience writing and leading messaging for global campaigns, from headlines to scripts to social-first copy.
Ability to adapt tone of voice to different audiences and product lines, while staying consistent with the brand's voice.
Experience mentoring writers and guiding the verbal direction of integrated campaigns
A proven track-record of delivering influential and creative solutions
Background in advertising, with experience at advertising agencies or other creative companies
Ability to lead and craft conceptual advertising executions from brief to production
Strong presentation skills, with the ability to engage and inspire senior partners
Proven capability to thrive in a fast-paced environment while managing multiple projects
Collaborative spirit, with the ability to lead teams effectively
Strong prioritization skills, a curiosity for learning and a growth mindset
Additional details on this position
This position will be based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO Group colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
No relocation assistance is offered for this position.
The salary for this position has a range of $124,706.00 - $187,060.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
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- Location:
- Boston
- Job Type:
- FullTime