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The Senior Director of Cardiovascular (CV) Marketing at Bracco Medical Technologies (BMT) will lead product management and marketing for the cardiovascular portfolio, including Angiography Contrast Management, Intravascular Imaging and Physiology. This role is responsible for developing and executing the global product strategy, go-to-market plans, Commercialization to drive market success. The Sr. Director will lead a team of product managers and collaborate with cross-functional stakeholders to ensure the portfolio’s commercial growth and long-term sustainability.

Why Join Bracco Medical Technologies?

We care as much about our employees as we do our patients. Our culture fosters a work environment where employees can thrive, be passionate and have fun along the way. Each member of the Bracco Medical Technologies team has the power to make a difference......every day!

The Senior Director of Cardiovascular (CV) Marketing at Bracco Medical Technologies (BMT) will lead product management and marketing for the cardiovascular portfolio, including Angiography Contrast Management, Intravascular Imaging and Physiology. This role is responsible for developing and executing the global product strategy, go-to-market plans, Commercialization to drive market success. The Sr. Director will lead a team of product managers and collaborate with cross-functional stakeholders to ensure the portfolio’s commercial growth and long-term sustainability.

Strategic Leadership & Product Management

Develop and drive the global commercial strategy for the BMT cardiovascular portfolio, ensuring alignment with corporate vision and business objectives. Oversee regional marketing strategy for the U.S., EMEA, and global regions to ensure commercial alignment and execution. Shape account segmentation and target strategies for both new and existing products. Inform pricing, segmentation, and investment decisions through market analysis.

Go-to-Market Strategy & Commercial Execution

Define and execute go-to-market strategies to drive product adoption and commercial success. Partner with global selling organizations to ensure a unified commercialization effort and a positive customer experience across commercial channels, including sales. Lead the development of value propositions, pricing models, and commercial enablement tools to maximize market impact. Oversee product launch plans and Limited Market Releases (LMRs) as part of the commercialization process.

Marketing Program & Customer/Conference Strategy

Shape the CV integrated, omnichannel marketing strategy. Oversee development and execution of key marketing programs to support awareness, education, and demand generation. Strategic oversight for global and regional congress strategy, including event prioritization, messaging, and resource allocation. Shape global Key Opinion Leader (KOL) strategy and governance models. Develop strategic approach to medical education and physician training, including Fellows and teaching institutions.

Financial & Business Performance Management

Lead forecasting and financial planning, including investment cases, commercial targets, and margin analysis. Develop pricing strategies that optimize growth and profitability while ensuring competitiveness. Monitor product performance, analyzing key performance indicators (KPIs) to drive data-informed decision-making.

Team Leadership & Talent Development

Lead a team of product managers, fostering professional growth and functional excellence. Establish clear performance expectations and accountability for achieving business objectives. Advocate for a culture of innovation, strategic thinking, and continuous improvement.

Qualifications (Knowledge, Skills & Abilities)

Minimum

Bachelor’s degree in Business, Marketing, Engineering, or a related field. Interventional Cardiology Medical Device experience. 10+ years of experience in medical device product marketing, with a proven track record of leading teams and driving successful product commercialization in global, cross-functional environments. Strategic and analytical mindset, with demonstrated experience in assessing market trends, customer needs, and competitive landscapes to inform data-driven marketing and commercialization strategies. Digital Marketing experience. Ability to develop and execute long-term marketing strategies aligned with business objectives, ensuring cross-functional alignment and successful execution. Strong business acumen, leveraging market, financial, and competitive insights to guide decision-making and optimize investments. Forward-thinking approach to technology adoption, customer engagement, and marketing effectiveness, integrating analytics, performance metrics, and customer insights into strategic planning. Deep understanding of medical technology, clinical workflows, industry regulations, and procurement processes, ensuring regulatory adherence in marketing initiatives. Ability to translate customer insights into compelling marketing and commercial strategies, effectively positioning products to meet healthcare needs. Experience working in a global, cross-functional environment with strong stakeholder management

Preferred

MBA Experience with capital equipment and software commercialization Omnichannel marketing experience

Other

Ability to travel 35%

Compensation & Total Rewards

Estimated Starting Salary Range: $220,000.00 - $270,000.00

Estimated Starting Salary Range is reflective of the range Bracco Medical Technologies reasonably expects to pay for the position. The range provided is based on salary and market data specific to the position.

Total Rewards

Paid Time Off, Company Holidays & Paid Family Leave – We provide PTO and Company Holidays to help you recharge, relax and do what’s important to you, when it’s important to you. Our 100% paid family leave options for parents, grandparents and eligible family members provide support for growing families as well. Achieve – Beyond competitive compensation, we offer options to help you plan for a financially secure future, including an annual incentive plan and 401k savings plan contributions. Live well – We offer comprehensive benefit options to help protect you along the way, including medical, dental, vision, and life insurance, employer HSA contributions, employee assistance program, short-term disability, etc. Evolve – Through structured on-the-job learning, workshops, seminars, and our tuition reimbursement program, you’ll find many opportunities to grow, personally and professionally. Choose – You won’t find “stuffy” here—whether your position requires a hybrid or in-the-office working arrangement. That means business casual for your attire and flexibility in your schedule, wherever possible.

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