Overview Sr. Director, Marketing Strategic Planning role at ServiceNow. Strategic leader to shape and oversee the Global Marketing plan, aligning priorities, resources, and execution with business growth. Job Description As Senior Director of Marketing Strategic Planning, you’ll guide forecasting, planning, investments, and performance measurement—keeping the global team focused, coordinated, and accountable to the company’s most important goals. This is a highly visible, cross-functional role partnering with Marketing, Finance, and Business Leadership to translate strategy into clear operating plans, enabling marketing to deliver on brand, pipeline, and growth objectives. Ideally based in the Bay Area. Responsibilities Lead the full marketing planning process — annual, quarterly, and ongoing — by facilitating strategy development, aligning with global and regional business priorities, and driving target account setting, marketing execution planning, and investment prioritization within long-range and annual plans. Oversee performance management by building and managing OKRs/KPIs, leading quarterly business reviews, and partnering with Analytics to provide timely insights that enable fast, informed decision-making. Partner with Finance and Marketing Leadership on resource management throughout the year—ensuring budgets are on track, headcount capacity is managed effectively, and vendor relationships meet high-quality standards. Provide clear frameworks to guide tradeoffs and priorities. Maintain and communicate the comprehensive global marketing calendar, ensuring transparency across programs, campaigns, events, and milestones, while reinforcing alignment through the team’s operating cadence. Establish scalable processes, tools, and governance models that drive consistency and clarity in planning and performance measurement across the organization. Lead special initiatives and assessments that advance Marketing’s highest priorities. Qualifications Experience in leveraging or integrating AI into work processes, decision-making, or problem-solving, including using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 12+ years in marketing, strategy, operations, or program management, including 3–5 years in senior leadership. Proven success leading integrated planning and performance management in a global, matrixed environment. Strong financial and analytical skills; able to translate marketing strategies into clear investment plans and decision frameworks. Experience with budgeting, vendor oversight, and headcount/resource planning. Expertise in building and managing OKRs, KPIs, dashboards, and reporting tools that foster accountability. Strong facilitation and project management skills — able to align diverse stakeholders around complex plans. Clear, concise communicator with experience engaging executive leadership. Proficiency with Workfront, Allocadia, PowerBI, or similar tools. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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