Get AI-powered advice on this job and more exclusive features. This range is provided by MAKEUP BY MARIO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $145,000.00/yr - $155,000.00/yr Job Summary: We're seeking an experienced Social Media Director to join our Marketing team at Makeup by Mario, the #1 most followed Makeup Artist Brand on social media. As a key member of our team, you will develop and execute a comprehensive social media strategy to expand and engage our community across key social media channels, and drive business results. Key Responsibilities: Develop and implement a data-driven, brand building multi-platform social media strategy to achieve business objectives and KPIs Lead the development of social content calendars, content briefs, and creative assets that balance brand storytelling and commercial effectiveness Oversee the creation and distribution of owned and paid social content, working closely with the brand founder as well as internal and external creative resources Stay ahead of the curve on social media trends, best practices, and emerging platforms, and apply this knowledge to continuously improve our social media strategy Analyze performance data to measure campaign success, identify areas for improvement, and optimize future campaigns Collaborate with cross-functional teams, including Global Marketing, Ecomm, and Creative, to ensure alignment and maximum impact Partner with the influencer & PR teams to identify key creators to partner with to drive owned channels KPIs Lead and mentor a team of social media specialists to achieve team goals and objectives Requirements: Minimum 6 years of experience in social media marketing, with a proven track record of building strong communities, scaling audiences, driving best-in-class engagement while expanding reach on TikTok and Instagram for a prestige makeup brand. Strong analytical and strategic skills, with the ability to translate data into actionable insights and strategies and understanding of what drives social engagement and business results. Creative and solution-oriented thinker with a strong visual aesthetic and ability to incorporate the unique brand voice Stellar team player with excellent cross functional collaboration skills. 3+ years of experience in management position, leading a team of social media professionals and demonstrating leadership with the ability to motivate and mentor Experience with social media management tools such as Dash Hudson Strong attention to detail, with excellent multi-tasking and time management skills Ability to work in a fast-paced environment and adapt quickly to changing priorities and circumstances Ability to think bigger picture and anticipate needs, but also roll up the sleeves to effectively execute in a fast-paced, constantly changing environment Nice to Have: Experience working with a founder-led brand or a similar entrepreneurial environment Certification in social media marketing or a related field What We Offer: Competitive salary and benefits package Opportunity to work with a dynamic and growing brand in the beauty industry Collaborative and supportive work environment Professional development and growth opportunities Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing, Management, and Art/Creative Industries Retail Referrals increase your chances of interviewing at MAKEUP BY MARIO by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Get notified about new Social Media Director jobs in New York City Metropolitan Area . 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