Our client is a North American leader in manufacturing high-quality solar modules with a 2 GW US factory.

We are assisting them to find an experienced Senior Sales Director who will lead national sales, crafting and executing growth strategies across all major solar segments including residential, commercial, and utility-scale. This high-impact leadership role is ideal for a forward-thinking executive with a strong background in B2B solar sales, a robust industry network, and a passion for scaling revenue in a fast-moving environment. Youll drive strategy, mentor a high-performance team, and build key relationships while collaborating closely with executive leadership.

What Youll Do:

Develop and execute multi-segment sales strategies to expand market share and drive revenue

Monitor market dynamics and adjust go-to-market strategies accordingly

Build and lead a results-oriented sales team with clear KPIs and performance standards

Foster a culture of accountability, innovation, and continuous improvement

Coach team members and oversee talent development and succession planning

Deepen relationships with key commercial and utility customers and partners

Represent the company at industry events, conferences, and executive-level meetings

Manage high-stakes accounts and strategic partnerships with a solution-oriented approach

Align sales strategies with company-wide objectives in marketing, operations, and finance

Provide feedback from the field to guide product and service innovation

Lead support for major proposals, pricing strategies, and contract negotiations

Set and track KPIs across sales functions, reporting results to executive leadership

Ensure compliance with internal pricing policies and regional regulatory standards

Oversee forecasting, pipeline management, and budget adherence The ideal candidate will have: Bachelors degree in Business, Management, or related field (Masters preferred)

10+ years in solar or renewable energy sales leadership, with a proven record of team and revenue growth

Strong module sales background and knowledge of the utility scale market

In-depth understanding of the U.S. PV market and its regulatory and competitive landscape

Advanced CRM proficiency and experience with sales enablement tools

A strong industry network with demonstrated success in opening new markets

Ability to thrive in a fast-paced, high-growth environment

Excellent communication, judgment, and strategic thinking skills Salary Range: $150,000 - $175,000 Who we are: Peak Demand is the leading executive search firm focused on solar, renewable energy, and energy storage. Our recruiting specialists are well-connected in the industry, working with some of the most well-respected and fastest-growing companies in renewable energy. We have placed some of the top Business Development, Engineering, and Operations professionals in the industry. Apply now or to learn more contact Jon Semingson at