Senior Living Community Sales Director
1 Days Old
When you sell senior living, you’re not just meeting a goal — you’re changing someone’s story. In this role, every conversation has the potential to bring comfort, every tour can offer hope, and every “yes” helps a family breathe a little easier. At Country Meadows, our Senior Living Community Sales Directo r knows how to balance empathy with urgency — building trust while moving families forward. You’ll connect people not just to a place, but to a purpose-filled life surrounded by care, community, and peace of mind. And you’ll do it all with heart, hustle, and a deep belief in making life better — one resident at a time.
Pay starts at $34-38/hour, based on experience. This position is also eligible for monthly bonuses based on achieving sales goals. Full time, includes a weekend and holiday rotation.
Senior Living Community Sales Director Responsibilities:
• Connect with prospective residents and their families — build trust, uncover needs, and guide them toward saying “yes” to their new home.
• Lead engaging tours (in-person and virtual), answer questions with confidence, and tailor the experience to each family’s unique situation.
• Own the follow-up — because great salespeople know the fortune is in the follow-through.
• Build a strong referral network with healthcare providers, clergy, service organizations, and other community partners who influence senior care decisions.
• Represent the community at events, open houses, and outreach opportunities — you'll be the face of Country Meadows and the heart of our sales efforts.
• Collaborate with campus and clinical teams to ensure a smooth, supportive move-in process.
• Track leads and activity in CRM software to stay organized, accountable, and on top of your goals.
• Keep occupancy strong by balancing compassion with persistence — and never losing sight of the impact each move-in has.
Senior Living Community Sales Director Requirements:
• Bachelor’s degree in Marketing, Business, Human Services, or a related field preferred. Certification/licensure in assisted living/personal care a plus.
• Proven experience in relationship-based sales — senior living, healthcare, hospitality, or long-term-care insurance backgrounds are all welcome.
• Confidence in guiding complex decisions — especially those that involve multiple family members and emotional weight.
• Understanding of personal care, assisted living, or memory care is a strong plus.
• Comfort using CRM systems and managing details, follow-ups, and pipelines with precision.
• Warm, outgoing, and self-motivated, with a natural ability to move conversations forward while making people feel truly heard.
• A genuine respect for older adults and a passion for helping families feel confident, comfortable, and supported.
Our investment in you:
• Above standard industry pay and comprehensive benefits including Highmark Blue Shield and employer-matching 401(k)
• Length of service bonus
• Generous paid time off, including holidays, your birthday and a Personal Day of Meaning and the opportunity to roll over unused time
• Supplemental life insurance, company-paid short-term disability and supplemental short- and long-term disability plans
Our support for you:
• Family-owned, private company based in Hershey, Pa.
• Direct access to your supervisory team
• Incentivized career paths and tuition reimbursement
• On-the-job training and continuing education
• Employee assistance program for you and your family
• Co-worker Foundation (grants for in time of need)
• Helping Hand interest-free loans
- Location:
- Frederick
- Job Type:
- FullTime