Senior Director, Product Marketing
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Ibotta is a leading performance marketing platform seeking an accomplished Product Marketing leader to guide their go-to-market strategy and empower their sales organization. The role involves transforming complex technical concepts into compelling narratives, influencing cross-functional alignment, and driving business outcomes through effective product storytelling.
Responsibilities:
• Lead company and product-level messaging, with a focus on our AI vision and transformation
• Translate complex product capabilities into compelling, differentiated stories that resonate with CPG brands, agencies, and technology partners
• Own product launches and positioning for new and existing products
• Serve as a liaison on GTM campaigns across technology, business development, revenue, and marketing organizations - generating alignment on key objectives, launch strategy, and success metrics.
• Develop materials across the full GTM (including but not limited to, proposal decks, competitive analyses, and customer playbooks) in partnership with Sales Enablement
• Drive product naming, product releases and integrated campaigns, maintenance of our product portfolio, and feature roadmapping in partnership with the product management organization
• Provide coaching, career development, and organizational strategy for an impactful, autonomous team of 4+ product marketing professionals
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere.
Qualifications:
Required:
• 8+ years of experience in a product marketing or related role
• 4+ years of management experience
• Bachelor's degree in marketing, business, or a related field
• Proven ability to influence and drive change at all levels of the organization
• Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas.
• Proven experience collaborating successfully with cross-functional stakeholders, including senior executives (e.g. Sales, Marketing, Product, Sales Operations, Enablement, Customer Success)
• An accountable self-starter with the ability to motivate a team
Preferred:
• Background in advertising technologies is highly desirable
• Technical Skills: Advanced Excel skills, Salesforce, Highspot, and Hubspot preferred
• Background in product marketing, preferably in B2B technology with a consistent record of ideating and deploying effective product marketing strategies
Company:
Ibotta is a web and mobile application. Founded in 2011, the company is headquartered in Denver, Colorado, USA, with a team of 501-1000 employees. The company is currently Public Company.
Seniority level Seniority levelMid-Senior level
Employment type Employment typeFull-time
Job function Job functionProduct Management
IndustriesSoftware Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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- Location:
- Denver, CO
- Salary:
- $200
- Category:
- Marketing, Advertising And PR
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