The Sr. Director, Media & Marketing Mix, is responsible for the planning and activation of over $100M+ in marketing investments to increase firm revenue through acquisition, expansion and retention of millions of prospects and clients across US and Canada. The Sr. Director, Media & Marketing Mix, leads and directs multiple internal departments, external vendors, and agencies to engage millions of prospects and clients across billions of touchpoints that propels them to become clients and deepen their wealth, maximizing in-market results. Reporting directly to the Head of Growth/Performance Marketing, this role will be responsible for driving the development and execution of innovative media strategies, optimizing marketing investments, and ensuring alignment with segment objectives in a compliance-heavy environment. '• Accountable for firm value delivered from $100M+ in firm investment and multiple teams executing omnichannel media • Leverage client segmentation, branch segmentation, and sequential journeys to design and execute integrated omnichannel campaigns—including digital, mobile, social, programmatic, CTV, and experiential channels • Native at data‐driven optimization. Manage marketing mix modeling, attribution frameworks, and business-linked KPIs to ensure direct linkage between spend and outcomes • Partner cross EBM to drive continuous improvement via A/B and multivariate testing, predictive analytics, personalization, and campaign optimization • Oversee and hold accountable the third party agency that negotiates with media vendors and partners to secure the best rates and placements • Monitor campaign performance and implement real-time optimizations to achieve KPIs • Partner closely with brand, digital, product, compliance, analytics, and agency teams to ensure alignment between creative, regulatory, and performance priorities • Collaborate with analytics teams to measure the impact of marketing investments and refine strategies • Build, mentor, and lead a high-performing team of media planners, channel strategists and analysts • Identify opportunities to leverage new tools, platforms, and methodologies to enhance campaign performance