About Annalect

Annalect is the Data & Technology arm of Omnicom Media Group

Annalect's 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.

Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Position Overview

This Senior Director position is responsible to be the subject matter expert (SME) for Omni's Investment & Channel Planner (ICP) application. You will work closely with the Product and Tech functions within Annalect to ensure all calculations and data adjustments are functioning correctly. Furthermore, you will work closely with the CAO and the ICP stakeholder group to drive planning for future functionality and refinement.

Key Responsibilities Work with the Product and Tech teams to manage the math functionality within ICP Ensure all Revenue, Reach, and other KPI predictions are calculating correctly Ensure all data adjustments are calculating correctly Manage the Platform reach data process Provide specs to platforms for necessary data Check the data quality and work with platform if changes are necessary Work with the Tech team to ensure the data is processed for DB injestion Manage the Local Market reach data process Work with the local OMG teams to gather the local reach data Manage the process to fill in the gaps and process the data for DB ingestion Manage the process to gather CPMs Work with the Global Annalect Measurement function to gather and process MMM/MTA results for the Revenue curves Drive further functionality development improvements and net-new functionality Work with the Annalect Measurement function to further develop the connection between the measurement process and the optimization process within ICP Provide leadership with Product within the ICP stakeholder community to manage user requests Required Skills And Qualifications 15+ years of overall relevant experience 5+ years of senior level experience at an integrated agency, marketing analytics or a consulting firm preferred 10+ years of people management experience Experience and deep knowledge of the media planning and optimization process including Budget setting and allocation Channel and Audience allocation and optimization Deep understanding around media math including reach deduplication Knowledge of R is necessary, knowledge of Python is a plus Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or business/marketing related fields Perks of working at Annalect Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season. As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.

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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$157,500-$225,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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