Founded in 1936, the National Wildlife Federation has grown into America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than six million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all ages and stripes. The mission of the National Wildlife Federation is to unite all Americans to ensure wildlife thrive in our rapidly changing world. We advance this mission through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, advancing environmental justice, and addressing the causes and consequences of climate change.

To support our mission, we are seeking a Sr. Director of Marketing to join our Ranger Rick Outreach team in Reston, VA or remote. This strategic, hands-on leader will drive revenue growth for Ranger Rick Brands—including magazine subscriptions and book clubs—through multi-channel marketing and sales campaigns. Reporting to the VP of Ranger Rick Brands and Engagement, this role is part of the Ranger Rick leadership team, oversees a team of three, and manages key external vendors and partners.

PRINCIPAL DUTIES (major areas of responsibility):

Leadership and Budget Management

• Lead the development and execution of strategic marketing plans to drive acquisition, renewal, and auxiliary revenue streams across all Ranger Rick products.
• Direct the team to create compelling go-to market pricing, offers, and bundles for magazine subscriptions, book clubs, and new products that increase net revenues in alignment with broader team and organizational goals.
• Develop and manage marketing, sales, and new business operations, including steering the marketing budget and individual business line P&Ls.
• Deliver weekly, monthly, annual and ad hoc reporting on marketing campaign performance, orders, source and channel attribution, trends, and conversion rates, in order to provide inputs that guide modeling, reprojects, forecasting, and scenario planning.
• In coordination with legal and security teams, conduct routine assessments of lead generation, customer acquisition, customer renewals, promotions, and customer database management to ensure data security, integrity, and accuracy.
• Approach all new and existing business channels and sources with the steadfast mindset of efficiently optimizing or reducing expenses and increasing net revenues.

Collaboration and Team Building

• Manage and mentor a three-person marketing team, providing guidance, support, and professional development opportunities.
• Collaborate closely with the Ranger Rick Outreach Production, Fulfillment, Customer Service, and Editorial teams, as well as other departments across NWF, including Licensing, Legal, Finance, Security, Education, Cause Marketing, Digital Engagement, Membership, and more.
• Foster strong cross-functional collaboration with internal teams and external stakeholders to deliver high-performing campaigns and initiatives.
• Cultivate a team culture rooted in respect, collaboration, communication, mission focus, and innovation.

Channel Marketing and Campaign Strategy

• Oversee the marketing team’s calendar, including the planning, implementation, and analysis of all campaigns, strategies and tactics, including but not limited to direct mail, web, digital, agency, and newsstand.
• Lead the team and vendors to enact continuous creative testing and campaign optimization for channel-specific, audience-driven approaches that maximize ROI and performance.

Vendor and Partner Management

• Build strong relationships and serve as primary liaison for vendors, partners, agencies, and affiliates to ensure collaborative execution.
• Oversee contracts, calendars, and performance metrics for external marketing service providers.
• Proof and approve all creative marketing, sales, and promotions materials (print and digital), ensuring alignment with brand standards, campaign goals, and organizational values.
• Review detailed financial, sales, order, and business reporting with attention to detail to spot and resolve errors.
• Oversee the team and vendor to maintain and grow the customer retention strategy, sustaining high renewal rates and successful upsell and step up programs to maximize revenues, reduce attrition, and improve customer trust and loyalty.

Innovation and Growth

• Identify and evaluate new business opportunities and revenue-generating partnerships, including sponsorship, product expansion, and cause marketing collaborations.
• Oversee the website shop and order pages, ensuring a seamless user experience while guiding the team to conduct robust lead generation, product marketing, and conversion rate improvements.
• Provide competitive analysis in the children's magazine market and across relevant children’s brands that intersect to nature, environmental science and education, the outdoors, or wildlife conservation.

Mission and Impact

• Harness mission-driven marketing strategies to inspire parents, families, and caregivers to gift Ranger Rick publications to children—nurturing a love for nature and a lifelong commitment to wildlife conservation.
• Support the organization’s equity and justice goals and build inclusive marketing practices and partnerships that expand Ranger Rick’s impact across diverse communities.

QUALIFICATIONS:

Required

• 8+ years of experience in marketing and business development for large-scale multimedia brands.
• 8+ years of experience managing high-performing teams and coordinating multi-channel digital, print, and offline marketing campaigns.
• 8+ years of proven track record in budget forecasting, P&L analysis, and performance optimization across complex business lines.
• 8+ years of demonstrated experience managing vendor contracts and external partners.
• 8+ years of exceptional data analysis, management, and visualization skills with advanced proficiency in Excel, Google Analytics, Adobe Analytics, Tableau, and CRM systems (e.g. Salesforce).
• 8+ years of experience developing and optimizing subscription models and/or building auxiliary revenue streams.
• 5+ years of proficiency in presentation design tools like Canva, PowerPoint, and Creative Cloud.
• 5+ years of experience developing and overseeing a marketing tech stack, including social media management tools (e.g. Hootsuite, Buffer, and Sprout Social), email marketing platforms (e.g. Campaigner, Constant Contact, Mailchimp), advertising platforms (e.g. Google Ads, Facebook Ads Manager, AdRoll), and market research tools (e.g. Google Trends and Hotjar).

Preferred

• 4+ years leading revenue-generating marketing, sales, and business development strategies for magazines, books, or print and digital content and media made for kids (ages 0-12) and families.
• 4+ years of experience in direct mail, including leading strategies to convert offline sales to online sources.

Education

• Bachelor’s degree required, advanced degree in Marketing, Business, or related field preferred.

TRAVEL REQUIREMENTS:

Minimal overnight travel, approximately 1-2 nights per year on average.

LOCATION AND WORK MODE:

This position will have full-time remote capabilities with the expectation of occasional visits to our headquarters in Reston, Virginia. The National Wildlife Federation is committed to a flexible and empowered work environment with an authentic community of care for all staff. In this position, the employee may work in the office, in a hybrid manner, or fully remote, to be decided jointly with their supervisor in the final stages of the interview process. For more information on Work Modes, please review the benefits section of our careers page: https://www.nwf.org/About-Us/Careers

PHYSICAL REQUIREMENTS OF THE JOB:

Remaining in a normal seated or standing position for extended periods; reaching and grasping by extending hand(s) or arm(s); dexterity to manipulate objects with fingers, for example, using a keyboard; communication skills using the spoken word; ability to see and hear within normal parameters; ability to move about the workspace. The position requires mobility, including moving materials weighing up to several pounds (such as a laptop computer or tablet).

Persons with disabilities may be able to perform the essential duties of this position with reasonable accommodation. Requests for reasonable accommodation will be evaluated on an individual basis.

Please Note:

This job description sets forth the job’s principal duties, responsibilities, and requirements; it should not be construed as an exhaustive statement, however. Unless they begin with the word “may,” the Essential Duties and Responsibilities described above are “essential functions” of the job, as defined by the Americans with Disabilities Act.

COMPENSATION AND BENEFITS:

The salary range for this position is $100,000 - $120,000, commensurate with experience.

We are proud of our designation by Mogul as a Top 100 Workplace with the Best Benefits, and by Forbes as one of America’s best small employers! We value work-life balance and a family-friendly atmosphere with flexible scheduling. We want you to be able to integrate work and personal life with attention to your self-care, so that your work schedule is not depleting. We offer benefits so you feel restored and fueled through the day and week.

We offer these supports to help manage your mental, emotional, and physical health:

• Paid time off: Vacation that starts off at three weeks accrual based on a full-time schedule, unlimited wellbeing (this time can be used for physical, spiritual, emotional, cultural, religious or financial wellbeing for yourself, a partner, or family member – including pets), and 11 holidays
• We close down for a paid winter break between December 25 to January 1 to recognize end of-year stress, and time for reflection, rejuvenation, and spending time with family.
• Up to 16 weeks of fully paid Family and Medical Leave
• Low-cost health, dental, and vision insurance options – all outpatient mental health is covered at in-network rates
• Therapist available at no cost
• Pet insurance and discount perk program
• Annual wellbeing allowance

In addition to your salary, we offer the following supports to your personal finances:

• Retirement plan with immediate match and vesting
• Annual year-end retirement contribution
• Tuition Reimbursement
• Adoption and Surrogacy assistance
• Pet adoption stipend
• Student Loan management

Applicants are invited to learn more about National Wildlife Federation’s benefits package at https://www.nwf.org/About-Us/Careers.

APPLICATION:

Applications will be reviewed on a rolling basis. Candidates should submit a cover letter and resume. NWF is an equal opportunity employer, and all qualified applicants will receive consideration for employment with regard to any classes or characteristics protected by law.

For more information on our recruiting process, please review our Careers page: https://www.nwf.org/About-Us/Careers

We recognize that people come with a wealth of knowledge and talent beyond just the technical requirements of a job. Your experience, which may include paid and unpaid work, including volunteer work, helps build the competencies and knowledge that translates to our openings. Whether you’re new to the field, returning to work after a gap in your employment, or are taking the next step in your career path, if you believe you could excel in this role we encourage you to apply! Diversity of experience and skills combined with passion is a key to innovation and a culture of excellence. To be eligible for this role you must be a U.S. citizen or have valid work authorization to work in the U.S.

Please let us know if you require accommodations during the application or interview process by reaching us at hrhelp@nwf.org or 703-438-6244.

If selected for this position, a background check will be conducted.