Senior Director, Leadership Annual and Reunion Giving
2 Days Old
JOB PURPOSE
Reporting to the Assistant Vice President for Development and serving as a key member of the Advancement Leadership Team, the Senior Director Leadership, Annual and Reunion Giving is responsible for the development, execution and management of a comprehensive, multi-channel annual giving program as well as leading a fundraising team of annual, leadership annual and reunion giving officers. This leader will develop, launch and manage a high-level strategy to create and execute engagement touchpoints and fundraising solicitations to drive annual gift revenue and donor growth.
The Senior Director is a critical player in building a sustainable donor pipeline that will increase revenue, with a particular focus on unrestricted revenue. They will champion the importance of unrestricted support across internal and external audiences by initiating strategic communications; lead and manage a team of 9 full-time employees dedicated to achieving annual fundraising growth; and partner with advancement and college colleagues to engage volunteer leaders in the annual giving fundraising process, with a focus on building a peer-to-peer outreach and solicitation program.
Essential Functions: Reporting directly to the Assistant Vice President for Development the Senior Director, Leadership, Annual and Reunion Giving performs the following essential duties and responsibilities:
Strategy and Program Management
Develop, execute and manage a comprehensive annual giving multi-channel fundraising program to acquire, re-activate, retain and enhance annual donor commitments with a focus on growing the donor pipeline, moving entry-level annual giving donors from first-time gifts to leadership and/or multi-year gifts, and then to next level giving, strengthening and sustaining annual gift revenue and boosting retention rates.
Design and manage a multifaceted annual plan in collaboration with advancement leadership that strategically engages donors of all levels by utilizing mail, email, student engagement, texting, crowdfunding, social media, videos, events, personal visits, giving days, volunteer management, student and family philanthropy, relationship building and leadership annual giving tactics.
Lead, set strategic direction and manage the leadership annual giving program in support of the College’s fundraising priorities.
Create a plan for specialized giving programs including reunion giving, family giving, Sagehen Athletics, support for Benton Museum, Diamond Sagehens and young alumni, working in partnership with advancement partners, the college community and volunteer leaders to acquire and engage donors.
In collaboration with the Stewardship team, develop donor-centric stewardship and recognition for annual giving donors to show the impact of their giving.
Lead collaboration with shared service partners to design solicitations for all communications channels, and lead and oversee a robust calendar of solicitations and engagement touchpoints.
Collaborate with Advancement and College partners to identify and support annual giving opportunities and priorities for specialized campaigns like Family Giving, Sagehen Athletics Day, and other campus priorities. Approve, coordinate and collaborate on all annual gift fundraising campaigns on campus.
Partner with other frontline teams, including Major Gifts Family Giving, Complex Assets and Principal Gifts and Pomona Plan, to develop the donor pipeline and create comprehensive solicitation strategies, such as blended solicitations, that support mutually shared goals.
Demonstrate familiarity with a variety of fundraising concepts and have a command of industry standards and procedures. Launch innovative approaches, leverage industry trends, integrate best practices, and review data analysis and technology to drive year-over-year increases in annual gift revenue and donor counts.
Develop and closely monitor a comprehensive set of goals and metrics to achieve annual giving and leadership annual giving fundraising goals that include total giving, donor acquisition and retention, as well as fundraising performance by appeal, segment and channel.
Partner with Advancement Operations to maximize data integration by developing and refining a suite of reports to track and analyze donor activity year over year, historically, and over course of the campaign; including specialized dashboards for current year and future planning.
Analyze results of data trends to drive strategic planning of annual giving fundraising efforts and to ensure effective segmentation and appeals evaluation.
Management and Leadership
Provide strategic leadership for a team of 9 full-time employees, including 3 direct reports. The team includes staff in Leadership Annual Giving (2), Reunion Giving (2), Annual Giving (4), Administrative Support (1). Develop staffing strategies aligned with long-term annual giving goals, such as review of job descriptions and programming to support growth of the program.
Assign and distribute responsibilities; support team professional development and growth plans; provide guidance, inspiration and support as they execute their goals.
Lead hiring and performance appraisals for the team and manage and oversee budget to accomplish program goals.
Portfolio Management
Provide leadership, oversight and direction for team portfolio assignments that support annual giving dollar goals, with an emphasis on prospects capable of outright or multi-year gifts of $1,000 to $100,000. Train and mentor team to effectively engage portfolios, achieve individual performance metrics, and qualify prospects for major gifts or gift planning. Adhere to procedures and best practices in documenting donor interactions and gift recording in the donor database.
Personally manage a portfolio 150 or more key leadership annual giving prospects, with an emphasis on prospects of $25,000 to $100,000 or more, and qualifying prospects for major gifts or gift planning.
Volunteer Management
Develop and lead volunteer opportunities to amplify and grow the annual giving program by establishing goals and objectives for key volunteer leadership groups, such as the Alumni Association Development Committee, National Chair of Annual Giving, reunion giving and leadership annual giving volunteers.
Create a plan to strategically engage volunteers throughout annual giving cycle, with a focus on building and growing a peer-to-peer outreach and solicitation program.
QUALIFICATIONS:
Education: Bachelor’s degree in communications, marketing, journalism, business administration, or a liberal arts field.
Experience: Seven years or more of demonstrable leadership experience in the areas of fundraising leadership annual gifts, successful working experience with reunion programs and volunteer groups. A minimum of five years management experience, in a medium to large development operation with experience managing complex multi-channel annual fund operations preferred. Experience in complex nonprofit organizations. A record of successfully soliciting and closing gifts is required. Experience in an academic setting is strongly preferred, as is working in a campaign environment.
REQUIRED KNOWLEDGE AND CRITICAL SKILLS: This position must possess the knowledge, skills, and ability to successfully perform the essential functions of the job or must be able to demonstrate how the essential functions will be performed through knowledge, skills and abilities not listed below.
A preference for a candidate with experience working in a comprehensive capital campaign in a higher education setting.
Comprehensive knowledge of multi-channel marketing including traditional channels (e.g., direct mail, telemarketing) and digital channels (email, crowdfunding, social media), with proven ability to use data analysis to review progress and maximize results.
Understanding of data-driven analytics to create comprehensive strategic short and long-term plans to grow annual fund operations.
A proven track record of success in personally qualifying, cultivating, soliciting, and stewarding gifts.
Knowledge of donor giving societies and their successful fundraising practices. Experience working with volunteer groups and class reunion programs.
A high level of comfort and effectiveness working with high-net-worth individuals.
Handle all activities and highly confidential information with patience, discretion, good judgment, courtesy, and tact while working with people from a wide variety of backgrounds.
Ability to set objectives and performance standards, provide constructive feedback, and achieve established program goals.
Ability to work effectively in a complex institutional setting and develop and sustain productive and effective relationships with donors, faculty, colleagues, and senior management.
Use exceptional organizational and time management skills to complete work with accuracy and a keen attention to detail.
A high-level of energy, self-confidence, optimism, personal resilience, and the ability to function at peak levels in a high expectation environment.
Excellent written and oral communication skills; clarity, crispness, and elegance in writing and speaking.
The successful candidate will be an inspiring leader and advocate the values of a liberal arts education.
ADDITIONAL POSITION DETAILS:
The rate for this role is between $150,000 - $175,000 with a competitive benefits package. The specific factors that the College will consider when offering a salary to an individual will include, but not be limited to: education, training, relevant prior experience, and performance in prior roles. All staff positions are ineligible for visa or permanent resident card sponsorship. As a California employer, Pomona College requires all employees to be residents of California.
REQUIRED HOURS: The regular hours for this full-time position are 8:00 a.m. to 5:00 p.m., Monday – Friday. Holiday, weekend, and evening work hours will be required. Travel will be required. Regular hours may vary due to needs of the College or division.
: This job description defines the essential job duties of this position. The College expects that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title I of the Americans with Disabilities Act (
- Location:
- Claremont
- Job Type:
- FullTime