Division Story

The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you’ll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America’s Best Midsize Employers. Newsweek included us in their lists of America’s Most Loved Workplaces for 2021 and 2022, and America’s Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025. Job Description

THE ROLE: A+E Global Media is seeking a highly strategic and performance-minded Senior Director of Growth Marketing to lead audience acquisition, product marketing, and retention efforts across our direct-to-consumer (DTC) products and expanded sites. This leader will own these platform’s growth strategy across paid and owned channels, including product feature recommendations, as well as guiding test-and-learn strategies. The role will partner closely with brand marketing, digital editorial, product, analytics, marketing creative, and digital operations teams to maximize audience and revenue impact. This is a high-visibility role that blends performance & product marketing, and requires a marketer who can own & champion the full user journey on these platforms. The role requires a track record of delivering measurable growth – managing to CAC, LTV, engagement & retention KPIs. MORE ABOUT WHAT YOU’LL DO: Define and own A+E’s growth marketing strategy across DTC and website expansion initiatives, ensuring team and partners are clear on priorities and KPIs and focusing on areas of greatest impact. Oversee performance marketing, including defining KPIs, campaign planning, execution, and optimization. Oversee product marketing, developing core audience groups (personas), championing lifecycle marketing, and advocating features to increase engagement & retention of prospective audience groups. Set strategy & manage email acquisition and customer care communications across digital properties. Collaborate cross-functionally with Product, Analytics, and Creative teams to meet performance goals; work together to outline road map prioritization and important test & learn scenarios each quarter. Recruit, mentor and lead a team of digital marketers, ensuring development, and creation of a culture of innovation. Stay current on industry trends, benchmarks, and best practices, and share actionable insights with the team. BASIC REQUIREMENTS: 10+ years in digital/growth marketing, with leadership role across lifecycle (awareness, acquisition, retention, engagement) marketing channels THE IDEAL CANDIDATE WILL HAVE: Familiarity with building out a growth marketing practice within an organization a plus Experience leading DTC, subscription campaigns with measurable ROI Analytical mindset — fluent in constructing and refining key metrics strategy, A/B testing, and optimization strategies Familiarity with AI powered marketing tools as well as marketing automation platforms like Iterable, analytics tools like Amplitude & media platforms like Meta, Google & TikTok Strong collaborator and communicator across creative, technical, and executive stakeholders Experience managing and mentoring mid-level managers and junior marketers

Compensation

Annual Pay Range: $167,521 - $196,000Annual Incentive Target: 20.00%