Overview

Join to apply for the Senior Associate Athletics Director, Chief Marketing Officer (6564U), Intercollegiate Athletics - #81769 role at University of California, Berkeley.

About Berkeley: At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. We invite applicants who reflect California’s diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. We provide space for supportive colleague communities and offer professional development opportunities for full-time staff.

Departmental overview: The Department of Intercollegiate Athletics consists of approximately 300 staff members and coaches; we sponsor 30 varsity sports programs with more than 850 student-athletes. The Chief Marketing Officer reports to the Executive Senior Associate Athletic Director, External Relations, and is a member of the Intercollegiate Athletics Director’s Cabinet and External Leadership Team. This position exists to develop, promote, and support the operational and strategic aspects of UC Berkeley’s intercollegiate student-athlete programs, with management oversight for marketing, fan experience, digital media and social media.

Position Summary: Involves developing, promoting and supporting the operational and strategic aspects of intercollegiate student-athlete programs, including planning, scheduling, budget administration and travel. The First Review Date for this job is 10/24/2025.

Responsibilities

• Development of strategic marketing and social media plans designed to tell the “Cal Story” with the goal of increasing attendance at events, enhancing recruiting capabilities, optimizing the student-athlete experience, and maximizing fan/stakeholder awareness and engagement.
• Oversees advertising strategy and media buys, including radio, television, print, internet.
• Oversees research initiatives, including the planning, composition and implementation of written surveys, focus groups and telephone surveys to learn more about our stakeholder community.
• Responsible for managing CRM & Marketing Automation, Advertising Agency/Media Buying, works as liaison to ACC Sales & Marketing initiatives, and UPP Program.
• Develop and implement key performance metrics/indicators to evaluate the effectiveness of all marketing activities.
• Provide strategic leadership for the overall fan experience vision across all athletic venues and events, with a focus on football and basketball.
• Oversee development and execution of comprehensive fan engagement strategies to enhance attendance, atmosphere, and loyalty for all sports.
• Leverage data and fan insights to inform strategic decisions that drive satisfaction, retention, and revenue growth.
• Integrate marketing, digital media, game presentation, and community engagement efforts to deliver a unified, innovative and memorable fan journey, from digital touchpoints to in-venue experiences.
• Align marketing efforts with business development, communications, creative, ticket sales, fundraising, student-athlete NIL and sponsorship activation.
• Serve as a strategic advisor to the Director of Athletics and the executive leadership team on marketing, audience growth, and fan engagement strategies.
• Build cross-departmental alignment and work cross-functionally with key leaders and content experts across athletics and in coordination with campus partners to develop a comprehensive strategy.
• Develop social media strategies consistently applied across the Department to engage key stakeholders.
• Oversee and advise on staffing plans for assigned units, including number and types of employees, essential functions, salaries, and benefits.
• Lead, mentor, and develop a high-performing team.
• Recruiting, retaining, rewarding, and managing the performance of staff across multiple units, including marketing, fan experience, digital media and advertising.
• Foster a culture of creativity, collaboration, and accountability.
• Develop and manage annual budgets for all units supervised.
• Other duties as assigned, including professional development.

Required Qualifications

• 10+ years of progressive experience in marketing, brand strategy, communications, or fan engagement — with at least 5 years in a leadership role.
• Strong leadership abilities and interpersonal skills to work effectively with a variety of clients and high-level management groups, including coaches, clients, employees, and other key stakeholders in the Cal community.
• Ability to multitask effectively; demonstrates sound judgment and decision-making; is an effective problem solver and effectively communicates verbally and in writing.
• Must maintain current knowledge of applicable rules and standards of the Atlantic Coast Conference and the National Collegiate Athletic Association (NCAA), as well as other associations and agencies to which the campus adheres, and, at all times, avoid any and all violations of these rules and standards.
• Ability to build internal and external contacts, relationships, and credibility.
• Excellent marketing and advertising skills, communication skills, management experience, interpersonal skills, and the ability to work effectively as a member of a team.
• Experience in identifying and developing talent, motivating and leading personnel, managing human resources; supervising, and providing counsel on routine and sensitive personnel matters, executing applicable solutions.
• Demonstrated knowledge of athletics communications and public relations programs, advertising, marketing, and brand promotion.
• Bachelor\'s degree in related area and/or equivalent experience/training.

Preferred Qualifications

• Advanced knowledge of the intercollegiate athletics function and areas of operations.
• Knowledge of Northern California and ACC Conference digital media, and the ability to build relationships with media and other external influencers.

Salary & Benefits

For information on the comprehensive benefits package offered by the University, please visit the University of California\'s Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. The budgeted annual salary range is $180,000.00 - $240,000.00.

• This is a full-time (40 hours/week), career position that is eligible for UC Benefits.
• This is an exempt monthly-paid position.

How To Apply

• To apply, please submit your resume and cover letter.

Other Information

• This is not a visa opportunity.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Expiry status: Not indicated.