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Marketing Director Location: Chicago, IL

Base pay range: $160,000.00/yr – $200,000.00/yr

The Marketing Director leads strategic marketing services across JLL’s Retail Property Management, mixed‑use, and brokerage business lines. The role maintains dual accountability to JLL’s growth objectives and client success by developing and executing comprehensive placemaking and marketing strategies that support both business growth and client objectives.

Key responsibilities

Lead and manage a team of marketing managers across various asset classes.

Partner with senior business‑line leadership to strategize, plan, and execute high‑performing marketing programs that differentiate JLL and support the unique objectives of the property‑management business line.

Establish marketing objectives and analyze performance through sales and statistical data, financial reporting, media buying, and both traditional and digital media management.

Own full P&L responsibility for marketing investments with measurable ROI targets of at least 3:1.

Track revenue attribution and pipeline to ensure clear linkage between marketing initiatives and closed business.

Allocate budget strategically based on data analytics and proven performance metrics.

Drive best practices and introduce new capabilities to the marketing team.

Manage stakeholder relationships to deliver business value and exceed internal and external client expectations.

Engage in business development, proposal creation, and articulate strategic plans to existing and potential clients.

Develop and execute integrated marketing strategy across digital and traditional channels with consistent brand messaging.

Implement marketing automation platforms to guide prospects through the sales funnel with targeted content delivery.

Map the end‑to‑end customer journey and analyze the complete prospect lifecycle from awareness to contract execution.

Coordinate cross‑business‑line marketing to maximize cross‑selling opportunities across all JLL service lines.

Utilize advanced analytics and industry research to identify emerging trends and market opportunities ahead of competitors.

Lead innovation initiatives and pioneer new marketing methodologies and technologies through structured testing and early adoption programs.

Develop adaptive marketing strategies with contingency plans for various market conditions and economic cycles.

Deploy state‑of‑the‑art marketing technology platforms and artificial intelligence to enhance campaign effectiveness and operational efficiency.

Maintain systematic analysis of competitor activities and market disruptions to inform strategic positioning.

Cultivate relationships with emerging technology companies and industry innovators to maintain competitive advantage.

Support yearly site marketing plan development, budgeting, and metric reporting while working with digital, content, PR, demand generation, design, and sales enablement colleagues.

Nurture client relationships through signature programming, whether it be events or research‑driven content.

Identify KPIs, new revenue opportunities, and client relationships.

Report regularly on the impact of marketing efforts and business profitability.

Participate in membership and sponsorship strategy with industry organizations to differentiate brand activation efforts tied to conferences and trade shows.

Develop external client events campaigns that align with business strategy and placemaking objectives.

Share the ONE JLL story and client stories through LinkedIn, Twitter, and other media.

Ensure all marketing activities align with the broader firm’s vision, priorities, and marketing efforts.

Qualifications

Proven experience acting as a proactive business partner.

Outstanding relationship building and influencing skills; able to lead without authority.

Budget‑management skills and proficiency.

Professional judgment and discretion.

Excellent writing, editing, and critical thinking skills.

Exceptional verbal communication and presentation skills.

Team player with an assertive work style but can also work independently.

Detail‑oriented with the ability to manage multiple projects and people simultaneously.

Minimum of ten years of progressive marketing and project management experience.

Experience in commercial real estate or professional services is preferred.

Seniority level Director

Employment type Full‑time

Job function Sales and Business Development

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