Product Management Director Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable. Overview As the Director of Product Management for the Assist Portfolio at HealthEquity, you will lead the strategy, execution, and growth of our Rewards & Incentives portfolio. This is a pivotal role that combines product innovation and behavioral economics to amplify how members engage with their health and financial benefits. You'll own and drive HealthEquity's Rewards & Incentives solutions. This includes our rewards account offering, new capabilities like Rewards as a Service, and the integration of personalized incentives into platforms like Momentum. Your work will transform rewards from a transactional add-on into a dynamic lever for engagement, adoption, and measurable outcomes. We're looking for a strategic thinker and hands-on builder, someone who can set a bold vision, reduce it to practice, and launch products that scale. You'll own the roadmap and associated P&L, collaborating across business units to position rewards across our full portfolio. What you'll be doing Set and lead the Rewards & Incentives product strategy Design and launch our Rewards as a Service platform, enabling tax-advantaged, API-first reward delivery that's developer-friendly and easy to integrate. Build a personalized rewards experience, using segmentation, AI, and behavioral insights deeply embedded into captive platforms like Momentum. Drive our API enablement strategy, with rewards as a starting point and a vision to power the broader Assist connectivity layer. Create incentive strategies grounded in behavioral science, continuously testing and refining to uncover the optimal incentive that drives meaningful member action. Develop compelling value propositions in partnership with business units and go-to-market teams, aligned to the needs of health plans, employers, and members. Collaborate with engineering, UX, and cross-functional leaders to build and scale high-impact products and features. Build connective tissue into our partner ecosystem, expanding the reach of our rewards capabilities into care navigation, care delivery, and broader benefits engagement. Serve as the face of the product, representing the portfolio in client conversations, partner engagements, and internal strategy forums. What you will need to be successful Bachelor's degree in business, behavioral science, or a related technical field 7+ years of product management experience, with a track record of delivering digital solutions focused on loyalty, rewards and incentives. Strong domain knowledge in healthcare, fintech, consumer incentives, employer benefits, or related ecosystems Demonstrated expertise in personalization, segmentation, behavioral design, or applied behavioral science Technical fluency to lead API-first products, platforms, and integrations Ability to lead through ambiguity, build cross-functional alignment, and translate vision into execution Preferred Qualifications: MBA or relevant advanced degree Experience with HSA, HRA, LSA, or other benefit-linked financial products Exposure to care navigation, wellness, or digital health engagement program Salary Range: $151,500.00 To $200,000.00 / year Benefits & Perks Medical, dental, and vision HSA contribution and match Dependent care FSA match Uncapped paid time off Paid parental leave 401(k) match Personal and healthcare financial literacy programs Ongoing education & tuition assistance Gym and fitness reimbursement Wellness program incentives HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace.

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