Marketing Executive, New England Territory
Location: Boston, MA, United States
Job Summary Responsible for managing regional distribution by assessing and supporting appropriate agency representation based on geographic needs and business potential. Builds and maintains strong relationships with agency partners and actively participates in the agency management process. Collaborates with the marketing team to generate a flow of qualified business, helping to achieve target hit ratios and strong renewal retention. Supports the sales process by working closely with underwriters and other internal teams to attract and retain desirable business. Educates agents on Zenith's products, capabilities, and the unique value of the Zenith Difference. Acts as a brand ambassador by promoting Zenith's offerings and ensuring alignment with company pricing and risk selection strategies. Identifies opportunities for profitable growth and enhanced customer experience. Monitors marketing trends and environmental changes to adapt strategies and support business objectives Essential Functions Advance the Zenith Brand: Educate the regional agency force on Zenith's products and capabilities and teach them how to effectively sell our brand. Promote the benefits of the Zenith Difference and our value proposition. Develop and conduct either directly or through the marketing team new agency orientations, specific agency training, and joint sales calls. Target next generation producers and agency staff. Promote the Zenith brand through industry, agency, and policyholder/association events. Promote new or more advanced ideas for products, sales and marketing materials. Work with Underwriting, Marketing, and National Marketing & Communications on development. Advance Teamwork, Relationships, and the Customer Experience Seek opportunities to improve the agency/policyholder experience with Zenith including identifying and resolving any roadblocks in service and ease of doing business. Participate in the regional account management process (LAMA) and actively support underwriting and other departments in generating agency cooperation to resolve policyholder issues. Ensure we develop deep and productive relationships with our agents, policyholders and targeted associations. Develop opportunities to introduce and facilitate relationship building between our agents/policyholders and key Zenith staff and management. Develop a strong, collaborative relationship with underwriting and the other departments. Responsible for the performance, development, coaching and continuous improvement of the regional marketing team. Distribution Management: Assess and develop a strategic marketing plan for the region. Evaluate and execute on opportunities and challenges for profitable growth. Ensure the right level of agency representation for the region based on geographical needs and business opportunity. Lead the prospecting, appointment and termination process. Develop a territory of agents that can and will position Zenith to write profitable business and has a policyholder base that will appreciate our value proposition. Develop and maintain knowledge of the profile, book, sales approach, capabilities, competition and key players in each appointed agency. Lead the development of our agency relationships and the agency management process. Develop effective and profitable relationships through business planning, visibility, quality interaction, education, and relationship building. Ensure follow through on commitments made by our agents and Zenith. Ensure appropriate agency administration for the region including contracts, coding, tiering, agency compensation, and contact information. Sales Leadership: Develop and work a pipeline of individual prospects, niches, and books of business. Promote our small business plan. Lead the sales process working collaboratively with the marketing team, other managers, the underwriters and other departments to drive the acquisition and retention of desirable business. Ensure that Zenith is positioned as the market of choice with our agents and identified prospects/renewals. Facilitate early engagement with targeted new and renewal accounts. Assist our agents in selling the value of our programs and services including joint presentations to policyholders. Coordinates all aspects of the point of sale and ensures Zenith's value proposition is clearly communicated and understood by the producer and policyholder. Train agents/brokers on our systems, tools, and processes. Help to resolve any customer or service issues that are a barrier to a successful sales outcome. Track agency performance and outcomes and make adjustments as necessary to agency plans to ensure mutually profitable, significant and efficient relationships. Develop competitive intelligence for the local marketplace so we can optimally position our products and services to serve agent and policyholder needs and improve our success ratios. Applies principles of logical thinking to define problems, collect data, establish facts, and draw valid conclusions. Work productively and harmoniously with others on a consistent basis. Respond positively to direction and feedback on performance. Consistently maintain professional and appropriate demeanor. Perform other duties/projects as assigned. Required Education & Experience Bachelor's degree required 10+ years of insurance industry experience including experience in the workers compensation product line and a working knowledge of underwriting. Skills and Abilities Deep understanding of insurance distribution through independent agents Proven leadership and sales skills. Proven strategic capabilities. Demonstrated history of high-level outcomes. Demonstrated influence management skills. Excellent communication skills. Ability to present ideas effectively in formal and informal situations; conveying thoughts clearly and concisely. Must be comfortable making public presentations. Maintain an upbeat, positive, and enthusiastic attitude daily. Team Player. Valid Driver's License The expected salary range for this position is $140,000 to $225,000. Actual pay will be adjusted based on experience, geographic location, and other job-related factors as permitted by law. Qualifications may warrant placement in a different job level. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources. Benefits Medical, Dental and Vision Insurance Flexible Spending Accounts Paid Parental Leave Life, AD&D and Disability Insurance 401(k), Employee Share Purchase Plan (ESPP) Education and Training Reimbursement Paid Leave: 3 weeks/year Vacation, 2 weeks/year Sick Leave 10 paid Company Holidays, 2 Personal Days, 2 Floating Holidays Employee Assistance Program (EAP) For more information, review details on the Benefits page of our Career Site: https://www.thezenith.com/careers/benefits/ Zenith typically posts jobs for a minimum of 8 to 14 calendar days. If you are interested in any of our open positions, we encourage you to submit your application promptly. Zenith Insurance Company is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. In compliance with California law, we are committed to fair hiring practices. Pursuant to the California Fair Chance Act (AB 1008), we will consider qualified applicants with criminal histories in a manner consistent with the law. Additionally, in accordance with the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will not inquire about an applicant's criminal history until after a conditional offer of employment has been made. If you are a qualified individual with a disability or a disabled veteran and need assistance accessing our career center or applying for a position due to your disability, you are entitled to request an accommodation. To make a request, please contact a Human resources representative at Zenith Insurance Company. #LI-EF1 #LI-Remote Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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