Job Overview
We’re seeking a forward-thinking Marketing Executive who thrives at the intersection of data, creativity, and technology. This role focuses on turning marketing investment into measurable revenue, building standout brands, and leading a high-performing, tech-enabled team. You will oversee all marketing operations, with an emphasis on digital performance marketing, analytics, AI-driven initiatives, and campaign execution.

Key Responsibilities
• Lead digital marketing across PPC, SEO, LSAs, social media, and retargeting campaigns
• Build data-driven campaigns to increase qualified leads and maximize ROI
• Manage CRM, email, and SMS marketing platforms (Zoho, Mailchimp, etc.)
• Oversee agency/vendor performance with clear KPIs and accountability
• Leverage AI tools for content creation, analytics, and automation
• Guide brand strategy, creative direction, and asset development
• Build dashboards and report marketing performance to leadership
• Align marketing initiatives with sales and operations to support revenue goals

Requirements

• 5–10+ years in digital marketing with proven success in scaling campaigns and managing budgets

• Deep expertise in Google Marketing Suite: Ads, Analytics, Tag Manager, Search Console, LSAs, and SEO tools

• Experience managing CRM-driven campaigns (Zoho, HubSpot, Salesforce) and email/text marketing platforms (Zoho Campaigns, Mailchimp, Klaviyo)

• Strong knowledge of social advertising (Meta Ads, LinkedIn, YouTube) and organic content strategies

• Demonstrated success in brand building and creative direction

• Proficiency with reporting and analytics tools (Google Data Studio, Zoho Analytics, Looker Studio)

• Comfort using AI tools for automation and content creation

• Results-oriented with a track record of connecting marketing activities to revenue outcomes

• Excellent project management skills in fast-paced environments

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience