Marketing Director - Build, Lead, and Scale Something That Matters

Location: Idaho Falls, ID

Salary: $90,000 to $110,000+ depending on experience

Are you a confident, experienced marketer who's ready to build and scale a team, not just manage one?

This is not a placeholder role. It's a growth role.

Andersen Hitches is looking for a Marketing Director who's ready to take full ownership of our brand and lead a small, talented team into its next chapter. If you're the type of leader who knows how to build, scale, and execute while still keeping your hands in the creative and strategic work, this is that opportunity.

We're a made-in-USA towing brand trusted by RVers, motorsports fans, and outdoor adventurers. Our products are original. Our service is elite. And we're ready to grow fast. What we need is someone who's confident, resourceful, and ready to take our brand and marketing department to the next level. Growing the team isn't optional. It's the job.

What you'll be doing

Strategy and leadership

You'll own the full marketing strategy and develop a clear plan tied to company goals. You'll drive brand positioning, campaign direction, and lead performance tracking.

Team building and management

You'll lead a small internal team and grow it over time. You'll help define new roles, hire key people, manage outside agencies, and build a culture of accountability and creativity.

Creative direction

You'll oversee all content across social, email, print, packaging, and video. You'll shape how the brand looks and sounds and make sure it connects with the right audience.

Digital and channel marketing

You'll lead both paid and organic efforts across platforms like Amazon, Meta, YouTube, and Google. You'll also work with partners on SEO, CRO, and site performance.

Affiliate, influencer, and dealer marketing

You'll build a network of creators, partners, and dealers who represent our brand well. You'll launch affiliate programs, support our dealership sales, and help drive ROI across the board.

Reporting and optimization

You'll set goals, track results, and adjust as needed. You'll present wins and insights clearly to leadership and help the team make smart, data-backed decisions.

What we're looking for

Someone who has led and grown a marketing team and is ready to do it again Someone with 10+ years of experience in marketing leadership Someone who is confident, strategic, hands-on, and execution-focused Someone who understands content, creative, digital platforms, and analytics Someone who loves building things from the ground up and scaling them with intention

Why you'll love this role

Competitive salary with flexibility for the right person 4-day workweek with Fridays off PTO, medical, dental, vision, and 401k with matching Supportive leadership team that values ideas and action A brand with loyal customers, real traction, and plenty of room to grow

How to apply

Email your resume and a short note to explaining why you're the right person to lead and grow this team. Share examples of campaigns you've built, teams you've led, and how you've helped brands grow.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits: 401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Health savings account Paid time off Referral program Relocation assistance Vision insurance Schedule: 10 hour shift

Experience: Marketing: 10 years (Required)

Ability to Commute: Idaho Falls, ID 83401 (Required)

Ability to Relocate: Idaho Falls, ID 83401: Relocate before starting work (Required)

Work Location: In person