Get AI-powered advice on this job and more exclusive features. N2N Services is a leading provider of

AI-driven solutions

for the higher education sector, transforming how institutions engage with students, faculty, and staff. Our flagship platform,

LightLeapAI , harnesses the power of

AI ,

machine learning , and

data analytics

to enhance student success, streamline administrative processes, and improve overall institutional efficiency. As we continue to expand our reach and impact, we are seeking a passionate, strategic, and experienced

Marketing Director

to lead the marketing efforts for LightLeapAI and drive its adoption across higher education institutions. Position Overview: The

Marketing Director

for

LightLeapAI

will develop and execute a comprehensive marketing strategy to position LightLeapAI as the go-to AI-driven platform for higher education. This individual will play a key role in building brand awareness, generating demand, and engaging with key stakeholders, including

universities ,

colleges , and

institutional partners . The role will involve working closely with cross-functional teams, including product, sales, and leadership, to drive go-to-market (GTM) strategies, content development, events, and campaigns. Key Responsibilities: Strategic Marketing Leadership : Develop and implement a

comprehensive marketing strategy

for

LightLeapAI , aligning with overall business goals and objectives. Lead the creation and execution of

go-to-market (GTM) plans

and campaigns to drive the adoption of LightLeapAI across higher education institutions. Brand and Positioning : Build a compelling narrative around

LightLeapAI

that articulates its value proposition and competitive differentiation. Develop marketing materials, including

brochures ,

web content ,

videos , and

case studies , to communicate LightLeapAI's benefits to various customer segments. Demand Generation : Lead initiatives for

lead generation

and

customer acquisition

through targeted campaigns, email marketing, content marketing, paid advertising, and SEO. Collaborate with

sales teams

to create sales enablement tools, ensuring that leads are properly nurtured through the sales funnel. Events and Partnerships : Plan, organize, and execute

webinars ,

conferences , and

events

to showcase

LightLeapAI

and engage with key stakeholders in the higher education sector. Lead the organization and execution of marketing conferences and Quantum Leap (). Establish and maintain strategic relationships with

industry partners ,

thought leaders , and

influencers

to expand LightLeapAI’s presence in the market. Customer Insights and Market Research : Conduct

market research

and

competitive analysis

to understand customer needs, industry trends, and competitive positioning. Monitor and analyze the performance of

marketing campaigns , providing insights and recommendations for continuous improvement. Team Leadership and Collaboration : Lead a growing

marketing team

and collaborate with

sales ,

product , and

engineering

teams to align marketing efforts with product development and customer needs. Manage budgets, timelines, and resources effectively to ensure the successful execution of all marketing initiatives. Qualifications: Experience : 5+ years of experience in

marketing

roles with a focus on

AI ,

SaaS , or

technology

products, preferably in the

higher education

sector. Proven track record of

leading successful marketing campaigns

that drive lead generation, customer acquisition, and revenue growth. Experience with

digital marketing

tools and platforms (e.g.,

Google Ads ,

LinkedIn Ads ,

HubSpot ,

Salesforce ,

Marketo ). Event management

experience with the ability to execute impactful industry events, webinars, and conferences. Skills : Exceptional written and verbal

communication

skills, with the ability to create compelling narratives and presentations. Analytical mindset

with the ability to measure campaign effectiveness and ROI. Strong understanding of

AI

and

machine learning

technologies and the ability to communicate their value to both technical and non-technical audiences. Proficiency in

content creation ,

SEO , and

social media

strategies. Education : Bachelor’s degree in

Marketing ,

Business ,

Communications , or a related field. MBA or advanced degree preferred. Why Join N2N Services? Impact : You will be at the forefront of the

AI revolution

in

higher education , driving transformation that impacts thousands of institutions, students, faculty, and staff. Growth : As the

Marketing Director , you will have the opportunity to shape the marketing strategy and play a key role in the growth of

LightLeapAI

in the higher education space. Innovation : Work with cutting-edge technology and be part of a

dynamic

team committed to transforming the future of education. Culture : Join a company that values

innovation ,

collaboration , and

continuous learning , where your ideas and contributions will make a direct impact. Seniority level

Seniority level Director Employment type

Employment type Full-time Job function

Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at N2N Services Inc. by 2x Get notified about new Marketing Director jobs in

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