Marketing Director- Mortgage Broker Solutions
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Connecting Top Talent to Game-Changing Opportunities | Talent Matchmaker @ Cotality (formerly CoreLogic)- Certified as a "Great Place To Work" At Cotality (formerly CoreLogic), we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.
Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry- Our People!
We are seeking an experienced, strategic, and proven Marketing Director to lead demand gen and integrated marketing for Cotality’s Marketing and Data Solutions Team in the Mortgage Business Unit. The successful candidate will play a pivotal role in expanding Cotality’’s share of the Mortgage Broker audience—a new and exciting target for the company. This leader will be responsible for developing and executing compelling, data-driven marketing plans and campaigns that drive awareness, lead generation, and new sales.
The ideal candidate will be a proven demand generation expert with deep expertise in creating, executing and reporting on integrated marketing campaigns. Since the Marketing and Data Solutions Team is one of Cotality’’s newest solution groups, this role requires speed, agility, creativity, and an experimental mindset to continually refine and perfect our value proposition for the mortgage broker audience.
What You'll Be Doing:
Create & Execute Marketing Strategies : Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth within the mortgage broker segment.
Collaborate Across Teams : Work closely with Product Marketing, Product Management, and Sales to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs.
Demand Generation : Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools.
Thought Leadership & Content Development : Drive thought leadership initiatives, developing compelling content that can be syndicated across multiple channels, including PR, social media, and other promotional tactics.
Media & Influencer Engagement : Identify and execute opportunities to enhance CoreLogic’s reputation and credibility among clients, partners, and industry media via strategic influencer campaigns.
Partner Co-Marketing : Develop co-marketing initiatives with key partners to expand CoreLogic’s reach and increase solution awareness, MQLs, and new sales.
Campaign Performance & Optimization : Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs.
What’s in it For You:
Large (~$2B+ revenue) formerly public information services and data business
Durable cash flow and profitability regardless of changes in macroeconomic conditions
Company certified as a global "A Great Place to Work."
Hybrid working model- 1 day in the office a week for “moments that matter” and the rest of the time can be remote.
Competitive compensation and benefits!
Career path for continued professional growth.
Working with leaders that care about your professional growth!
Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.
Job Qualifications:
12+ years of marketing experience, with a strong emphasis on demand generation, integrated marketing campaigns, and B2B / B2B2C marketing strategy.
Proven experience activating go-to-market plans for new products and solutions, preferably in the mortgage industry.
Deep expertise in digital marketing, content marketing, events, and sales enablement.
Strong analytical skills with a demonstrated track record of optimizing marketing performance based on KPIs and business objectives.
Ability to thrive in a fast-paced, high-growth environment with a test-and-learn mindset.
Exceptional communication, storytelling, and stakeholder management skills.
Experience working with CRM, marketing automation, and analytics tools – ideally, Salesforce and HubSpot.
Bachelor's degree in Marketing, Business, Communications, or equivalent work experience (MBA preferred).
Seniority level Seniority level Director
Employment type Employment type Full-time
Job function Job function Marketing, Sales, and Business Development
Industries Information Services, Real Estate, and Technology, Information and Media
Referrals increase your chances of interviewing at Cotality by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
Tuition assistance
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