Job Summary: Were seeking a data-driven and strategic Marketing Director to build and lead a world-class marketing function from the ground up. This person will be responsible for driving full-funnel marketing initiatives, managing multi-channel campaigns, optimizing conversion paths, and leading a growing team of marketers and contractors. This is a high-impact, high-visibility role ideal for a SaaS-savvy marketer who thrives in a fast-paced, startup environment and has a strong track record of ROI-driven performance. Key Responsibilities: Develop and execute Marketing Strategy. Build a comprehensive marketing plan from the ground up that drives brand awareness, lead generation, and customer acquisition. Launch, optimize, and scale marketing campaigns across LinkedIn, Google, Meta, SEO, and email to target e-commerce sellers effectively. Create High-Impact Marketing Assets. Oversee the production of landing pages, demo videos, ad creatives, and sales collateral that support the customer journey and sales funnel. Lead and Grow a Marketing Team. Hire, manage, and mentor marketing contractors or full-time team members, ensuring alignment and productivity across projects. Track Performance & Managing Budgets. Set and monitor KPIs, analyze marketing data, and manage a performance-based budget to ensure efficient and impactful spending. Other responsibilities related to the position. Qualifications: Advanced English level required. Bachelors degree in Marketing or related career. Strategic Marketing Planning Ability to build and execute a full-funnel marketing strategy from scratch, aligning with business goals and adapting to a fast-paced, evolving environment. Digital Campaign Management Proficiency in launching and scaling campaigns across platforms like LinkedIn, Meta (Facebook/Instagram), Google Ads, and SEO with a focus on performance and ROI. SaaS Lead Generation & Funnel Optimization Deep understanding of SaaS lead-gen tactics, conversion rate optimization (CRO), and funnel development (especially BB funnels - bottom of funnel) tailored to e-commerce merchants. Creative Content Development Experience creating compelling assets: landing pages, videos, ad creatives, and one-pagers that convert across different stages of the buyer journey. Team Leadership & Budget Management Strong leadership to grow and manage a marketing team or contractors, alongside handling a performance-based budget and setting measurable KPIs. Proven Experience: Demonstrated success in marketing leadership roles, with a strong track record of executing strategies that drive measurable results. Industry Expertise: hands-on marketing experience, ideally within SaaS, e-commerce, or a related digital-first environment. Strong References: Able to provide references from previous employers or clients that validate past performance and reliability. Currently Engaged Professional (Preferred): Ideally, someone currently employed in a similar role who is open to transitioning for the right opportunity. Senior-Level: Were looking for a seasoned marketing professional who can hit the ground running and contribute immediately. Results-Driven Mindset: Highly motivated by outcomes and performance metrics, with a commitment to delivering high-impact, data-informed marketing strategies. Core Tools & Technology Requirements: Marketing Automation & CRM HubSpot (preferred) or alternatives like ActiveCampaign, Marketo, Salesforce Marketing Cloud Experience setting up email workflows, lead scoring, segmentation, and customer journeys List management, behavioral triggers, and automation strategy Advertising Platforms & Campaign Management Google Ads (Search, Display, YouTube, Shopping) LinkedIn Campaign Manager TikTok Ads, Reddit Ads, or X (Twitter) Ads (bonus) Analytics & Data Tools Google Analytics (GA4) with conversion goals, funnel analysis, and attribution modeling Looker Studio / Data Studio or similar for custom dashboards A/B testing tools like Google Optimize , VWO , or Optimizely SEO & Organic Growth Tools Keyword research, site audits, backlink monitoring, and technical SEO On-page and off-page optimization Website & Funnel Builders Webflow, Unbounce, Instapage, or ClickFunnels CRO best practices, heatmaps (like Hotjar or Crazy Egg), and UX optimization Content Creation & Design Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign) Video editing tools: Adobe Premiere , Final Cut , Loom , CapCut Writing tools: Grammarly, Jasper (for AI-assisted content), Surfer SEO E-commerce Platform Integrations Shopify, Amazon Seller Central, eBay, WooCommerce Familiarity with product feeds, order automation, and customer lifecycle from purchase to re-engagement Social Media & Scheduling Tools Buffer, Hootsuite, Later, or Sprout Social Scheduling, analytics, and engagement tracking Project & Team Management Slack, Asana, Trello, ClickUp, or Monday.com Collaboration platforms like Notion, Google Workspace, Miro Mailchimp , Klaviyo (especially for e-commerce), Lemlist , Woodpecker Cold outreach and newsletter optimization Bonus Tools / Experience Zapier or Make (Integromat) for workflow automation Affiliate tracking platforms like Refersion or PartnerStack Customer support insight tools like Zendesk or Gorgias Web event tracking via Segment or Mixpanel Other Two monitors and a high-speed fiber network or Starlink internet. Compensation in USD Great work environment with potential for growth.

#J-18808-Ljbffr