The Marketing Director - Defense owns the growth strategy for our client's most consistently high-performing business division. This role functions as the strategic marketing lead for the Military & Defense segment, accountable for defining, positioning, and executing a value proposition that drives revenue growth, margin expansion, and long-term customer value in this high-priority vertical.

Location: Cleveland, onsite 4 days, 1 day wfh Salary: $90-125K

Essential Job Functions: Responsibilities that must be completed: Own the Military & Defense value proposition; ensure differentiation and alignment to customer priorities Drive total solution development tailored to Military & Defense requirements Oversee brand awareness, lead generation, and engagement programs in the category Equip Sales with enablement tools, training, and performance metrics for Military & Defense accounts Develop segment-specific sales enablement tools and channel-facing programs that activate distributor interest and focus in the Military & Defense vertical Tailor messaging, playbooks, and engagement models that position our client as a preferred partner in the defense space, even among distributors whose core focus is broader industrial markets Coordinate with Sales team to deliver scalable programming that drives attention, preference, and share of wallet

Lead ongoing market research and segmentation to identify growth opportunities Build direct relationships with key military procurement stakeholders Maintain competitor and contracting trend intelligence Integrate risk management and compliance into market strategy Align market development efforts with our client's growth objectives Other duties as assigned

Metric Measurements: Pipeline Contribution: quality and volume of leads/opportunities generated in the Military & Defense segment Distributor Sales Growth: revenue performance of key Defense brands across prioritized channel partners Segment Sales Performance: direct or influenced growth in Military & Defense sales Program Activation: # of distributors engaged in Defense-focused campaigns, promotions, or enablement initiatives

Non-Essential Job Functions: Other responsibilities not required to successfully do job Other duties as assigned Training: Provided on the job and supplemented with external seminars/classes as needed.

Qualifications: Education & Certifications: Bachelor's degree in business, marketing, or related field (or equivalent experience) Experience: 10+ years in market/category development, business development, or strategic marketing-ideally in high-stakes B2B sectors. Direct experience in Military defense is strongly preferred. Up to 50% travel may be required.

Key Competencies: Business-owner mindset with strong commercial acumen and growth orientation Solid marketing fundamentals: segmentation, positioning, messaging, and GTM execution Strategic agility with the ability to turn insights into action in dynamic or regulated markets Channel/Distributor expertise: understands how to engage, enable, and activate partners Financial fluency: capable of modeling ROI, pricing impact, and forecasting segment growth Content-savvy: can guide campaign inputs and translate strategy into field-ready messaging and tools Cross-functional influence: builds alignment across sales, product, marketing, and operations Strong execution discipline: organized, deadline-driven, and accountable to results Customer-centric orientation: grounded in VOC, end-user needs, and stakeholder insight

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