Join to apply for the Marketing Director role at SkyWater Search Partners 5 days ago Be among the first 25 applicants Join to apply for the Marketing Director role at SkyWater Search Partners Job Tag: Posted: June 30,2025

We are partnering with a dynamic, growing set of clinics who are seeking a results-driven Marketing Director to lead strategic marketing initiatives during an exciting period of expansion. This hands-on leadership role offers the opportunity to build structure, drive growth, and make a measurable impact in advancing care accessibility and awareness.

This role reports to the Chief Operating Officer and represents a unique opportunity for a marketing leader passionate about healthcare to join an organization committed to innovation, patient care excellence, and community impact.

Key Responsibilities Strategic Marketing Leadership

Develop and execute comprehensive marketing strategies to drive patient acquisition Lead multi-channel marketing initiatives including digital media placement, billboard advertising, social media, and website optimization Establish marketing structure, processes, and rhythm to support scalable growth Partner with leadership to align marketing efforts with business expansion goals and new service line launches

Brand Development & Patient Acquisition

Drive brand awareness and positioning Create compelling marketing campaigns that highlight unique technology and patient experience advantage Optimize patient journey from awareness through conversion and retention

Digital Marketing Excellence

Oversee digital marketing strategy including website performance, SEO/SEM, social media engagement, and online reputation management Leverage data analytics to optimize campaign performance and ROI across all channels Stay current with digital healthcare marketing trends and compliance requirements Balance digital initiatives with traditional referral relationship building

Team Leadership & Collaboration

Lead, mentor, and develop marketing team members to achieve ambitious growth targets Collaborate cross-functionally with clinical teams, operations, and leadership Establish clear performance metrics and accountability for marketing initiatives Foster a culture of innovation, measurement, and continuous improvement

Success Characteristics

Strategic Innovator: Proven ability to develop and execute marketing strategies that drive measurable business growth in competitive markets

Hands-On Leader: Roll-up-your-sleeves mentality with experience building structure and processes in dynamic environments

Healthcare Marketing Expertise: Deep understanding of healthcare marketing, patient acquisition, and regulatory considerations

Data-Driven Decision Maker: Strong analytical skills with experience optimizing marketing ROI and performance metrics

Resourceful Problem Solver: Agile leader who thrives in fast-paced environments and can create solutions with available resources

Collaborative Partner: Excellent communication skills and ability to work effectively across all organizational levels

Required Experience & Qualifications Essential Experience

Bachelor’s degree in Marketing or related field required Minimum 10 years of relevant marketing experience with proven year-over-year growth in marketing/sales Demonstrated success in healthcare marketing, preferably in specialty medical practices Experience managing marketing budgets of $500K+ with clear ROI accountability Proven track record in multi-channel marketing including digital, traditional, and social media Leadership experience with direct report management and team development

Key Skills & Competencies

Deep understanding of patient acquisition strategies and healthcare consumer behavior Expertise in digital marketing platforms, analytics tools, and marketing automation Strong project management skills with ability to manage multiple initiatives simultaneously Knowledge of healthcare marketing compliance and regulations Excellent written and verbal communication skills Proficiency in marketing technology stack and CRM systems

Preferred Qualifications

Background in both B2C marketing and professional referral relationship building Familiarity with medical device marketing and technology adoption Experience with practice expansion and multi-location marketing coordination

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