Location: Florida Panhandle (In-Office) Status: Full-Time Industry: HVAC | Plumbing | Electrical Reputation: 5-Star Rated | Family-Owned | 60+ Years in Business Overview: Peaden is a trusted, family-owned company that has proudly served the Florida Panhandle for over 60 years . As a cornerstone of the community, we’ve built a legacy of integrity, craftsmanship, and 5-star customer service across HVAC, plumbing, and electrical services. As we expand into a new era of innovation and digital growth, we’re looking for a visionary and results-driven Marketing Director to lead the charge. This is a unique opportunity to help shape the future of a well-established company through cutting-edge marketing strategies, AI integration , and membership program expansion —all while staying true to the values that made us a household name. Key Responsibilities: Lead Generation & Strategy: Develop and execute innovative marketing strategies that generate consistent, high-quality leads in HVAC, plumbing, and electrical service verticals. SEO & Digital Domination: Own the company’s digital presence with advanced SEO strategies, local search optimization, SEM, and PPC campaigns. Ensure we’re the first name customers see in the Florida Panhandle. Brand Building & Legacy Marketing: Enhance our already strong brand as a 5-star, family-owned business built on decades of trust. Use storytelling and community-focused messaging to reinforce our legacy. Membership Growth: Launch and scale marketing campaigns that grow our customer membership program, emphasizing recurring value and customer loyalty. AI-Powered Marketing & Automation: Integrate AI and marketing automation tools to streamline lead nurturing, personalize campaigns, and gain real-time insights for smarter decisions. Content & Social Media Strategy: Oversee educational and engaging content creation, including video, blogs, and social media to drive visibility and authority in the trades. Team Leadership & Cross-Department Collaboration: Manage and mentor the marketing team while collaborating with operations, sales, and service teams to ensure marketing efforts are aligned with business goals. Performance Analysis & Budget Management: Track KPIs, analyze marketing ROI, and manage the marketing budget with a focus on data-backed decision-making. Qualifications: Bachelor’s degree in Marketing, Business, or related field (MBA preferred). 7+ years of digital marketing experience, with at least 3 years in a leadership role. Proven expertise in SEO , SEM , social media , email marketing , and content strategy . Deep understanding of marketing analytics , conversion tracking , and lead funnels . Passion for innovation and continuous improvement. Excellent leadership, communication, and team-building skills. Experience in the home services industry is a big plus. Preferred Skills: Familiarity with tools like ServiceTitan , HubSpot , Google Ads , Meta Business Suite , or other CRM/automation platforms. Experience growing subscription or membership-based services . Strong grasp of AI tools for predictive analytics, chatbots, and personalized marketing. Deep understanding of local market dynamics in the Florida Panhandle. Why Join Us? Be part of a family legacy that has served local communities for over six decades. Help shape the future of marketing for a modern, rapidly growing trades company . Thrive in a company culture that blends heritage and innovation , with strong values and a commitment to excellence. Join a team that truly values people, progress, and performance .