Overview Come be part of a winning team serving the infrastructure sector. We’re seeking a passionate, results-driven Marketing Director to lead marketing strategies that drive paid attendee growth across our portfolio of national conferences. This role is best suited for someone who enjoys both strategy and execution, thrives on meeting goals, and sees marketing as a true engine for revenue generation. Candidates with a proven record of increasing paid attendance and strong financial acumen will stand out. Responsibilities Lead the development and delivery of effective email marketing campaigns Drive attendee growth by expanding our database and exploring new channels to reach broader audiences Execute targeted social media initiatives to increase registrations Build and manage partner marketing campaigns that expand reach Develop marketing collateral to support exhibitor and sponsorship sales This position reports directly to the Brand Director. Job Duties Execution of Direct Marketing Efforts to Drive Attendee Revenue to the Events Responsible for the execution of all marketing plans Write email copy, pull queries, deploy email, and provide analysis Responsible for implementing best practices for the optimization of all landing pages Execute and update all marketing copy for each event on the event websites Utilize programmatic marketing tools and technologies to drive additional attendee revenue to each event Maintaining successful expense-to-revenue ratio of marketing efforts to maximize ROI

Email Acquisition and Campaign Analysis Responsible for finding new list sources to bring more public sector, owner, private sector and other key professionals to the events Execution of partnership agreements focused on securing brand awareness and outreach to promote our events to new professionals in industry and government Provide regular campaign analysis and measurement of how emails, offers or email acquisition efforts are performing Support database management and audience development efforts for key target markets

Social Media Execute social media plan and execution Implement multi-channel marketing efforts, such as Google AdWords, AdRoll, etc. Provide regular campaign analysis, sharing what offer(s) worked and why they were successful Set up and optimization of event websites, along with continual upkeep throughout the marketing cycle

Create and deploy emails to generate exhibit and sponsorship leads for each event Create annual media kits and update as required Travel Responsible for traveling to each event and assisting onsite with registration, operations or other duties as assigned.

Requirements 5-7 years event marketing experience Ability to multi-task and work at a very fast pace Detail-oriented and extremely organized Excellent marketing writer and communicator Knowledge of social media marketing and audience development Experience and expert skills in the areas of email and online marketing B.A. or Four-year degree in Marketing, Communications or other relevant field or commensurate experience Basic knowledge of html, database management software, data analysis software, Photoshop or equivalent design software About AI Our People Are Our Strength At Access Intelligence, we create exceptional experiences that ignite connection and commerce. We know that the more diverse and inclusive our staff and leadership teams are, the better we will be able to create these experiences for our customers. We have a strong commitment to improve diversity, equity and inclusion at our company. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics such as personality and personal interests that make our employees unique. Our commitment extends to how we approach our events and content. We can’t wait to see how our renewed focus on diversity, equity and inclusion will enhance your experience with us. To apply for this position, please send an email to or clickhere.

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