Hayley Paige is back. Were relaunching the bridal brand that will redefine the industry once again, powered by Hayley Paiges iconic design visionand your creative leadership. Together, you will craft collections and campaigns, messaging and moments that captivate the world.

The Role:

As theHayley Paige Marketing Director, you will work directly alongside Hayley Paige, Designer and Creative Director, and her tight-knit team to bring her bold, beautiful vision to life and convey her story to a new and growing audience of brides ready to Say Yes. Hayley is a creative force with a powerful aesthetic and a clear direction for her brand. Your role is to add value, support, and structureturning her vision into reality by leading the execution of world-class social campaigns, photoshoots, events, and PR initiatives.

You will be amaster of creative operations, transforming concepts into impactful brand moments while ensuring every detail aligns with Hayleys aesthetic and her brand story. From ideating alongside Hayley to producing captivating content to planning and executing strategy across multiple platforms: you will be instrumental in shaping the visual and experiential identity of what is destined to be one of the worlds most celebrated bridal brands.

In these exciting early days, we embrace astartup mindsetagility, creativity, and a roll-up-your-sleeves approach are essential. We are building something extraordinary from the ground up, which means that while youll lead at the highest level, your ability toexecute hands-on workwhen needed will be highly valued.

Key Responsibilities:

Campaign & Shoot Production:Lead the planning and execution of high-impact photoshoots and video productions, from pre-production to final delivery, collaborating closely with Hayley on creative direction.
Creative Concept Execution:Bring Hayleys vision to life with precisiontranslating concepts into reality through compelling visuals, storytelling, and cohesive branding.
Public Relations & Media Coordination:Working alongside a PR firm and Hayley herself, oversee press opportunities, media events, and collaborations to elevate visibility and position Hayley Paiges brand as a global leader in bridal fashion.
Event Direction:Produce memorable brand activations, including runway shows, trunk shows, and launch events, ensuring every detail reflects Hayleys aesthetic.
Social Synergy & Strategy:Ideate and implement strategic plans (including paid advertising) to increase engagement and brand awareness, ensuring that campaign assets and messaging align across platforms and consistently showcase Hayleys unique brand voice.

Trend & Market Insight:Keep a pulse on trends within the bridal, fashion, and digital spaces to ensure Hayleys brand remains cutting-edge.
Cross-Functional Collaboration:Work closely with sales, marketing, and production teams to ensure seamless execution of brand launches and campaigns.

Bonus Strengths & Startup Spirit:

We are animble, fast-moving team, and if you bring additional skills to the table, we welcome them! If you have hands-on abilities with tools such as:
Adobe Creative Suite (Photoshop, Illustrator, InDesign)for graphic design or campaign materials
Video Editing (Premiere Pro, Final Cut Pro)to help shape brand stories through dynamic content
Photography or Content Creationskills to capture impromptu moments with Hayley and behind-the-scenes footage
Copywriting or Digital Marketingexperience to refine messaging or campaign assets

Your ability tobe a doer and jump in where needed, while keeping a strategic eye on the bigger picture, will be invaluable in these early stages of growth.

Qualifications:

5+ years in a senior creative, production, or brand management role (fashion, luxury, or bridal preferred).

Understanding of the bridal market, with insight into the current bridal audience.
Experience leading high-impact campaigns and overseeing photoshoots and fashion events.
A portfolio that demonstrates strong storytelling and brand-building capabilities.

Success in leading digital advertising and content strategy to increase audience, engagement, and brand recognition.
Strong project management skills with the ability to execute creative concepts on time and within budget.
Outstanding communication skills and experience working alongside designers and creative talent.
Ability to thrive in a fast-paced, high-stakes environment with grace and creativity under pressure.
Willingness to travel to our West Palm Beach, FL location as needed.

Who You Are:

ACreative Visionary, with an eye for beauty and an obsession with details.
AProducer at Heart, with the operational muscle to execute from concept to completion.
ABrand Builder, passionate about storytelling and creating emotional connections with customers.
ATrendsetter, always ahead of the curve in fashion, digital, and cultural movements.
ADoer and Problem Solver, ready to pitch in with practical skills when the moment calls for it.
ACollaborator, excited to work alongside Hayley to bring her vision to life.

Why Join Us?

This is your chance to be part of something iconica brand that brides around the world are already falling in love with. Youll be working alongside one of bridal fashions most beloved designers and an entrepreneurial team determined to make history.