Go-To-Market Director, Licensing & Extended Line

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Go-To-Market Director, Licensing & Extended Line
Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Apply locations: Boston Hub Posted on: Today
Job requisition id: 0000022483
Job Description Are you experienced in driving strategic initiatives and passionate about bringing the magic of LEGO to life?
As the Go-To-Market Director in LEGO Licensing & Extended Line (LEL), you will be responsible for leading strategic priorities in collaboration with Marketing and Markets & Channels teams. Your goal is to deliver impactful retail programs globally, integrating licensed and branded partnership products along with LEGO brick sets.
Core Responsibilities
Define the Go-To-Market strategy for global seasons & occasions (Holiday, Back-To-School, Halloween, Easter & Birthday), based on marketing directives.
Oversee executional workstreams, working closely with local teams, licensing, and brand partners to ensure successful sell-in to key accounts.
Act as an internal expert on retailer and channel needs regarding seasonal spaces and sell-in requirements.
Collaborate with Markets & Channels, understanding opportunities and challenges to tailor Go-To-Market approaches.
Set and track commercial targets, reporting on sell-in and sell-out figures.
Lead efforts to combine brick and non-brick portfolios at the point of sale for impactful retailer programs.
Coordinate sell-in efforts across sales teams and partners.
Serve as the primary contact for internal and external stakeholders.
Lead cross-functional teams indirectly across Go-To-Market, Marketing, and Sales to ensure sustainable growth.
Additional Details This position is based at 1001 Boylston St., Boston, MA, with a hybrid work model (3 days in-office).
Salary range: $156,000 - $230,000, with comprehensive benefits and remuneration details provided upon offer.
Qualifications
Extensive experience in Sales or Go-To-Market roles within global entertainment or consumer brands.
Proven success with US accounts like Target, Walmart, Amazon.
Deep understanding of retailer sell-in processes and tools.
Strong leadership, communication, and strategic translation skills.
Track record of delivering sustainable multi-year growth.
Additional Benefits
Flexible work policies, inclusive culture, and commitment to diversity.
Benefits include family care leave, insurance, wellbeing programs, colleague discounts, and performance bonuses.
Participation in LEGO’s sustainability and community initiatives.
Application Notes Applications are reviewed continuously; early applications are encouraged as postings may be withdrawn at any time.
About Us Founded in 1932, LEGO inspires creativity and innovation in children and adults alike. Join us to build your career and help shape future builders.
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Location:
MA
Salary:
$125
Job Type:
PartTime
Category:
Legal

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