Global Industry Solutions Marketing Director – Public Sector Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible ServiceNow is a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. The Industry Marketing team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize the Public Sector globally. Responsibilities: Own the narrative: create breakthrough positioning and messaging that tells how the ServiceNow AI platform creates value in areas that matter most to Federal Civilian, Defense and State Government buyers. Distill crisp positioning, messaging and competitive differentiation in collaboration with stakeholders from the Product, Sales and GTM organizations. Utilize leading AI tools to challenge your thinking and writing: have an AI-first mindset with respect to scaling positioning and messaging across global markets. Contribute subject matter expertise and leadership to cross-functional teams that are creating and executing GTM plans for the public sector. Educate the analyst community so they understand how to properly communicate ServiceNow value propositions to their clients and accurately represent ServiceNow relative to the competition. Own public sector program delivery for ServiceNow’s events: Knowledge, World Forums and AI Summits. Help rewrite the playbook for B2B messaging and marketing and learn continually while doing so. Represent ServiceNow at industry events around the globe in speaker, customer-facing or event support roles. Requirements: Excellent storytelling, positioning, messaging, and writing skills. Public speaking ability in a variety of settings. Depth of knowledge about the public sector, its subsets, and how their enterprise software buying needs and behaviors are unique. Ability to work in a fast-paced, dynamic environment and adapt quickly to changing priorities. 12+ years of experience in product marketing, with a focus on product marketing in an enterprise-level, matrixed organization. Bachelor's degree in marketing, business administration, or a related field (Master's degree preferred). ServiceNow offers a competitive compensation package, including a base pay of $189,100 - $331,000, plus equity, variable/incentive compensation, and benefits. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law.

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