External Marketer / Liaison (Director Post Acute Partnerships)
New Yesterday
Overview :
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive, and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Responsibilities :
The Post-Acute Services Director drives the growth and success of assigned nursing centers by cultivating and leveraging relationships to generate high-quality patient referrals. This position manages complex patient transitions, oversees discharge processes, and establishes relationships within hospital and non-hospital systems. The Director plays a key role in enhancing efficiency and effectiveness of patient referrals, ensuring smooth transitions, and fostering long-term relationships that support the nursing center’s growth objectives. The Director is also responsible for overseeing the implementation of sales and clinical programming strategies that integrate vertically to sustain and expand the center's market presence.
Lead the patient referral process
from review through to acceptance, ensuring that the center is prepared to admit patients smoothly. Utilize the CRM system to ensure proper documentation and smooth clinical handoffs that improve patient outcomes and financial performance.
Establish strong relationships
with hospital referral sources and key decision-makers, developing 5-10 new contacts per month within hospital systems and various departments. Cultivate these relationships to build brand loyalty and awareness around the center’s clinical excellence.
Understand and communicate
the clinical strengths and competencies of the assigned nursing centers, positioning them as solutions to referral needs. Align offerings with hospital needs to drive referral flow.
Demonstrate a conversion ratio
of 60% or higher for clinically and financially appropriate referrals. Drive quality referrals that lead to conversions, aiming for upward trends within 90-120 days of hire and ongoing.
Develop and sustain a market strategy plan
for assigned nursing centers, using data analytics to guide strategic initiatives. Meet or exceed sales and admission goals, with at least a 5% increase in patient admissions each reporting period.
Qualifications :
RN or LPN licensure preferred, but not required, except where mandated by state law.
Valid driver’s license.
Five to seven years of recent clinical experience.
Benefits :
Variable compensation plans
Tuition, travel, and wireless service discounts
Employee Assistance Program supporting mental health
Employee Foundation for unforeseen hardships
Diverse, equitable, and inclusive workplace with a DEI committee
Health, dental, vision insurance, company-paid life insurance, 401K, paid time off
Voluntary insurances including pet insurance, life insurance, short-term disability, hospital indemnity, personal accident, critical illness, and cancer coverage
Restrictions apply based on collective bargaining agreements, applicable state law, and other factors.
Posted Salary Range :
USD $100,000.00 - USD $115,000.00 / Yr.
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- Location:
- Cedar Grove