Executive Director, Marketing Strategy & Planning

About the Company

Leading provider of medical and recreational cannabis & CBD products with multiple dispensaries

Industry Alternative Medicine

Type Public Company

Founded 2016

Employees 5001-10,000

Categories

Retail Alternative Medicine Cannabis Dispensaries

About the Role

The Company is seeking an Executive Director for Marketing Strategy and Planning. The successful candidate will be tasked with developing, executing, and optimizing a comprehensive marketing strategy that aligns with business objectives. This role requires a balance of strategic marketing expertise and analytical excellence, with a focus on data-driven decision-making to elevate brand visibility, deepen customer engagement, and drive sustainable growth. The Executive Director will lead the creation and execution of integrated, multi-channel campaigns, ensuring that brand positioning and creative assets resonate with target audiences. Additionally, the role involves serving as a senior advisor to executive leadership, mentoring the marketing team, and building cross-functional alignment to support the company's mission.

Candidates for this position should have a Bachelor’s degree in marketing, business, analytics, or a related field, with an MBA or advanced degree strongly preferred. A minimum of 10 years' experience in senior marketing leadership roles, with a proven track record in both strategy and analytics, is required. The ideal candidate will have deep expertise in marketing strategy, analytics, and execution, as well as proficiency in data analytics tools and methodologies. Strong leadership, communication, and stakeholder management skills are essential, along with the ability to balance creative brand-building with performance optimization. The role demands a versatile individual who can shift between high-level strategic planning and detailed execution, and who is adept at financial modeling, ROI analysis, and forecasting in a marketing context.

Hiring Manager Title Chief Marketing Officer

Travel Percent Less than 10%

Functions

Marketing Non-Profit Management