Executive Director, Enrollment Marketing

About the Company

Global-facing research learning & education institution

Industry Higher Education

Type Educational Institution

Founded 1884

Employees 5001-10,000

Categories

Education Knowledge Management Universities Temple University

Specialties

education higher education and philadelphia university

About the Role

The Company is in search of an Executive Director of Enrollment Marketing to lead the development and execution of innovative marketing strategies that support the strategic enrollment goals for undergraduate and graduate programs. The successful candidate will be responsible for overseeing the advertising team, ensuring that marketing efforts are data-driven, and align with the company's objectives. This role requires a visionary leader with a proven track record in digital marketing, CRM platforms, and content management systems, who can create and measure integrated marketing strategies to achieve measurable results. The Executive Director will also be tasked with fostering a culture of collaboration and inclusivity, and will be expected to mentor staff and enable cross-disciplinary work.

Applicants for the Executive Director position at the company should have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 7 years' experience in enrollment marketing, marketing management, or advertising in higher education. The role demands a candidate with expertise in digital marketing, including SEO, SEM, social media, email marketing, and analytics, as well as a strong commitment to diversity, equity, and inclusion in marketing practices. The ideal candidate will be a proven leader and collaborator, proficient in the Microsoft Office suite, and capable of managing multiple projects in a fast-paced environment. Strong interpersonal, problem-solving, and organizational skills are essential, as is the ability to work well under pressure and handle confidential matters with discretion. The Executive Director will be expected to stay abreast of the latest technologies and best practices in marketing and to champion the use of CRM and marketing automation tools to personalize outreach and track prospective student journeys.

Hiring Manager Title Assistant Vice President of Strategy, Insights and Operations

Travel Percent Less than 10%

Functions

Marketing Non-Profit Management