The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

Executive Director, Enrollment Marketing

About the Company

Global-facing research learning & education institution

Industry Higher Education

Type Educational Institution

Founded 1884

Employees 5001-10,000

Categories

Education Knowledge Management Universities Temple University

Specialties

education higher education and philadelphia university

About the Role

The Company is in search of an Executive Director of Enrollment Marketing to lead the development and execution of innovative marketing strategies that support the strategic enrollment goals for undergraduate and graduate programs. The successful candidate will be a visionary and results-driven leader with a proven track record in enrollment marketing, marketing management, or advertising within the higher education sector. This role is pivotal in driving student recruitment, retention, and engagement, and the Executive Director will be responsible for overseeing the advertising team, ensuring that all efforts align with the company's objectives and are data-driven to maximize ROI.

Applicants must have a Bachelor's degree in a relevant field, with a Master's degree preferred, and at least 7 years of experience in a related role. Essential skills include a strong commitment to diversity, equity, and inclusion, expertise in digital marketing, and the ability to manage multiple projects in a fast-paced environment. The role requires a leader who is a proficient collaborator, with superior organizational and interpersonal skills, and the ability to work with a cross-functional team. The Executive Director will be expected to have a strong attention to detail, the ability to work well under pressure, and a proven ability to develop and execute integrated marketing strategies that achieve measurable results. Experience with CRM platforms, marketing automation tools, and content management systems is essential, as is the ability to mentor staff and manage performance to foster a culture of high performance and continuous improvement.

Hiring Manager Title Assistant Vice President of Strategy, Insights and Operations

Travel Percent Less than 10%

Functions

Marketing Non-Profit Management