Overview

Salesforce is seeking a Director and Senior Director of Product Marketing to lead the strategy, messaging, and go-to-market execution for our IT Service product portfolio within Enterprise Service Management (ESM) and IT Service Management (ITSM). The Senior Director reports to the Chief Marketing Officer and is responsible for positioning against the competitive landscape, creating value propositions, and enabling the global sales organization to win major Enterprise deals. This is a high-visibility, high-impact role requiring strategic foresight and flawless execution.

We are looking for someone with deep domain expertise in the modern service delivery ecosystem who can translate complex technical capabilities into clear, differentiated customer value. This role supports Salesforce during a period of rapid growth and transformation.

Responsibilities

• Core Positioning & Messaging: Own the global narrative, product positioning, and key messaging for the IT Service product portfolio, ensuring differentiation against key industry players and resonance with CIOs, IT leaders, and practitioners.

• Go-to-Market (GTM) Strategy: Design and execute GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement teams to drive pipeline contribution and ACV growth.

• Team Management & Development: For the Senior Director role, directly lead, mentor, and develop a team of product marketing managers. Foster a culture of excellence, accountability, and continuous learning to maximize output and career growth.

• Sales Enablement & Tools: Create high-impact sales tools, including pitch decks, demos, competitive battlecards, solution briefs, and training materials that equip the global sales force to articulate product value and handle objections, improving sales win rates.

• Market Leadership & Analyst Relations (AR): Lead major industry analyst engagements (e.g., Gartner Magic Quadrant, Forrester Wave) to influence market perception; own competitive intelligence and translate market insights into actionable strategies for the product roadmap.

• Thought Leadership & Content: Drive the creation of foundational marketing content (website copy, analyst briefings, blogs, case studies, presentations) that drives consideration and defines the category leadership narrative.

• Cross-Functional Alignment: Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to align on roadmap priorities, sales goals, and campaign execution.

• Demand Generation Support: Partner with Demand Gen to provide core product and solution messaging for campaigns, events, and vertical outreach.

Qualifications

• Domain Expertise (Critical): Minimum of 8+ years of increasing responsibility in Product Marketing, with at least 5 years in Enterprise SaaS platforms for ITSM, ITOM, or broader ESM.

• Competitive Experience (Essential): Proven success in a high-growth, high-urgency competitive environment positioning products against market leaders.

• GTM Mastery: Demonstrated track record of leading major product launches and GTM campaigns in a global enterprise B2B environment.

• Strategic & Analytical: Ability to translate market research, competitive analysis, and usage data into actionable, data-backed messaging with a focus on revenue impact.

• Analyst Influence: Experience managing major analyst engagements and securing favorable positioning in reports (e.g., Magic Quadrants, Waves).

• Communication & Influence: Exceptional written and verbal communication skills with the ability to present complex topics simply to executives, internal teams, and customers.

• Leadership & Team Management: For the Senior Director role, proven experience hiring and mentoring a team of product marketing professionals (ideally 5+). Demonstrates accountability and hands-on execution.

• Education: Bachelor's degree required; MBA or equivalent experience desirable.

• Pivots and Pace: Flexible, resilient, and comfortable in a fast-paced, evolving organization.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support balance, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver experiences customers love. Apply today to shape the future and redefine what's possible for yourself, AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means Salesforce believes in equality for all and strives to create an inclusive workplace free from discrimination. What you need to know: know your rights; workplace discrimination is illegal. Applicants are evaluated based on merit, competence, and qualifications without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other legally protected classifications. Salesforce’s policies apply to recruitment, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and related actions. In the United States, compensation is determined by factors such as location, job level, knowledge, skills, and experience. Some roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers benefits including time off, medical/dental/vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchase program. For more details, see the company benefits page. Salesforce will consider qualified applicants with arrest or conviction records. For New York-based roles, base salary range is $193,800 to $327,600; for California-based roles, $193,800 to $328,600; for Illinois-based roles, $177,600 to $300,200.