Director, Social Media
New Today
Join a great place to work with MissionSquare, a financial services corporation with approximately $75 billion in assets under management and administration and over 600 employees. Founded in 1972, MissionSquare is dedicated to the retirement needs of public sector employees. We focus on delivering results-oriented retirement and retiree health savings plans, education, investment options, personalized guidance, and related services to public sector participants in more than 9,200 plans and nearly 1.3 million participant accounts. We strive to make the administration of retirement programs as easy and cost-effective as possible. We have an extraordinary talent base and invite you to consider joining MissionSquare's Marketing team.
The Director, Social Media is a strategic leader responsible for shaping and executing MissionSquare’s social media vision. This role drives brand awareness, engagement, and reputation management through innovative and data-informed social media strategies. The Director partners cross-functionally with marketing, sales, communications, and creative teams to deliver compelling content and campaigns that support business growth and customer engagement. Additionally, this role plays a key part in enabling the sales team with social tools, training, and content that contribute to measurable outcomes.
Essential Functions for this role include:
Leads the planning, execution, and optimization of MissionSquare’s social media strategy, including campaigns, social selling, and employee advocacy; across platforms such as LinkedIn and YouTube to enhance brand visibility, engagement, and reputation while supporting business objectives.
Collaborates closely with the sales enablement team to drive adoption and engagement of social media programs, including CRM tool integration.
Oversees content development, publishing calendars, and community management across social platforms (e.g., Instagram, LinkedIn, YouTube).
Coordinates with internal stakeholders to ensure a consistent and strategic cadence of content aligned with MissionSquare’s brand and messaging goals.
Establishes governance, processes, and benchmarks to effectively track and analyze social media performance using analytics tools, providing actionable insights to stakeholders.
Partners with internal teams; including research, HR, sales, PR, and channel marketing—to integrate social media into broader organic and paid campaigns.
Directs collaboration with creative and media production teams to develop visually engaging assets such as videos, infographics, and animations that align with brand standards.
Monitors industry trends, platform updates, and competitive activity to inform strategy and maintain a leading-edge presence.
Performs other duties as assigned.
If you have the following skills, we encourage you to apply:
BA/BS in marketing/communications, or related field preferred.
10+ years of work experience, preferably in financial services, marketing, or a media-related field, developing and leading social media strategies.
Proven expertise in managing digital and social media communications, including strategic planning, content development, data analysis, and reporting, with a focus on driving brand visibility and engagement.
Excellent writing, proofreading, and editing skills.
Analytical, metrics-driven approach to marketing, coupled with a strong creative streak.
Experience with social media management platforms such as Sprout Social, Hootsuite, etc.
In-depth knowledge and understanding of social media platforms and their respective users.
Highly organized and self-motivated, with an ability to work both independently and on a face- paced team.
Experience working with senior leadership and executives to provide communication counsel and act as trusted resource
Ability to oversee and execute multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities
Ability to work with confidential materials and engender trust among key constituents
Experience, knowledge and/or intellectual interest in retirement solutions and financial education.
Experience with Adobe Creative Suite and Canva.
To benefit your career and support your wellbeing, we offer:
Competitive Total Rewards (compensation and benefits) package, including 401(k) Plan with matching contributions
Varied incentive plans
Flexible/Hybrid work schedules
Wellness programs
Tuition reimbursement
Professional and career development courses
Mentoring programs
Volunteerism program
As a company, MissionSquare is an Equal Opportunity Employer. We strive to create an environment that reflects the value and diversity of our employees and fosters respect among them. We believe that talent from diverse backgrounds will further enhance our ability, and mission, to serve those who serve their communities.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or any other protected classifications under any applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
- Location:
- Washington, DC, United States
- Category:
- Business And Financial Operations Occupations