Director Sales & Marketing

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Overview
The Director of Sales & Marketing is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded. The Director of Sales & Marketing is also responsible for developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment. Responsibilities
Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering. Assesses & reacts to market trends, market share & the competitive hotel environment. Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives. Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization. Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting. Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance. Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply. Understand GEO source & ability to develop a plan to penetrate the primary markets. Develop/implement key segment strategy & managing key accounts (both existing & target). Design effective sales deployment schemes & market assignments. Develop sales goals designed to achieve budget & market share targets. Manage group pace measurement and set sales production goals. Manage sales activity & travel schedule. The position will be based at the property and is not remote. Qualifications
Bachelor’s degree preferred in Marketing At least 3 years’ experience as a sales leader, with prior hotel sales experience. Experience dealing with/communicating with ownership groups and asset management. Proficient in managing/using sales automation (DELPHI) & PMS systems. Experience working collaboratively with revenue management. Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each. Excellent communication and presentation skills. Strong interpersonal skills and ability to work in a team environment. Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude. Must be proficient in MS Office including Word, Excel, and Power Point. Must be able to multitask and prioritize departmental functions to meet deadlines $110K -$120K/yearly
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Location:
Milpitas

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