Director Retail Marketing
18 Days Old
The Director, Retail Marketing will report to the VP, Brand Marketing and will be responsibleRetail Marketing will lead in ensuring a consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in a highly competitive marketplace. The Director, Retail Marketing will support Marketing and Retail Sales in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit.
Ideally, this person will possess excellent communication, organizational, multi-tasking and problem-solving skills. An aptitude to function within deadlines while working both independently and collaboratively as a part of a team is essential.
Essential Tasks, Duties, & Responsibilities
- Work with the VP of Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in the beauty & color cosmetics verticals.
- Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers.
- Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
- Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
- Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers' needs, and to elevate brand performance
- Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer's journey.
- Manage marketing calendar and cross-functional development and implementation of business/brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
- Liaison with International Team as needed.
- Perform other assigned projects and functions as directed by management
Education & Experience
- Bachelor's Degree in Marketing or related field; MBA preferred
- 5 to 7 years of work experience in Marketing, with at least 3 years of Client brand management experience (Beauty is a strong plus)
- Strong Retail and Brand Marketing experience with a focus on retail strategy, key retailer partnerships, and supporting sales within the retail space
- Candidates should have experience driving business with key retailers (Target, Walmart, CVS, etc.), managing line reviews, and developing 360-degree retail campaigns and go-to-market strategies
- Excellent Leadership Skills - Develops, supports, mentors, and trains Marketing team members
- Project Ownership- Takes ownership of projects and drives the work forward to completion
- Collaboration and Communication - Efficient cross-functional alignment and influence.
- Relentless Attention to Detail - Well-organized, meticulous and precise to ensure flawless execution
- Speed - Acts with speed, confidence, and judgement to deliver real innovation for customers, making decisions based on data to meet KPIs.
- Passion - Champions the brand and instills that passion in others.
- Analytics - Analyzes and interprets internal sales data and syndicated data (e.g., IRI) to inform business decisions, and derive actionable insights and recommendations.
- Flexibility and Adaptability - Ability to independently organize and prioritize workload within a fast-paced environment to meet deadlines, and work well in ambiguous situations.
- Working knowledge of beauty, fashion, digital best practices, and social trends that are relevant to the continued evolution of the business.
- Excellent verbal and written communication, organizational, multi-tasking, attention to detail, and problem-solving skills
- Proficiency with Outlook; proficiency in Excel/PowerPoint/Word is absolutely necessary
Salary: DOE, Targeting $100-120k
- Location:
- Walnut