Lakeside Software is how organizations with large, complex IT environments can finally get visibility across their entire digital estates and see how to do more with less. Lakeside Software helps companies gain a better view, so they can see the hidden issues, the smartest fixes, and the biggest savings. We collect and analyze more endpoint data than anyone else. The more data you have, the better your results will be. That’s why so many of the world’s leading companies look to Lakeside to gain visibility across their entire digital estates, empowering them to do more with less. Lakeside Software is looking for a seasoned Director of Product Marketing with a strong background in end-user computing (EUC) to help shape the narrative of our platform, connect deeply with technical and executive audiences, and own the go-to-market success of our rapidly evolving product portfolio. You will lead product storytelling, competitive strategy, analyst relations, customer engagement, and content creation across the buyer’s journey. This is a hands-on leadership role for a strategic thinker who can confidently bridge the gap between technology, marketing, and sales enablement. Requirements Develop and execute product marketing strategies that drive awareness, demand, and adoption of Lakeside’s platform across core IT personas Craft compelling messaging and positioning rooted in differentiated technical value, especially in end-user computing, IT operations, and observability use cases Lead analyst briefings and inquiries, manage Magic Quadrant, WAVE, and similar industry report submissions Partner closely with product management, sales, and the broader marketing team to develop go-to-market plans for new features and capabilities Create crisp, technical, and audience-specific content including decks, whitepapers, solution briefs, and web copy Support public speaking engagements, webinars, and customer-facing events as a confident representative of Lakeside Enable the field with targeted collateral and competitive battlecards that close deals and reduce sales cycles Act as a voice of the customer and market to influence product roadmap decisions Experience 10+ years of product marketing experience, including 3+ years in a leadership role Deep domain knowledge of end-user computing, ITSM, endpoint management, observability, or similar enterprise IT segments Exceptional written and verbal communication skills—able to distill technical capabilities into differentiated business value Experience leading analyst relations (e.g., Gartner, Forrester, IDC) Strong presentation design and storytelling capabilities Demonstrated ability to interface with enterprise buyers, C-level stakeholders, and technical practitioners alike Confident and engaging public speaker Highly collaborative, detail-oriented, and comfortable working in a fast-paced, high-growth environment Benefits Medical, Dental & Vision Insurance Flexible Spending Short & Long Term Disability Insurance Company Paid Life & Voluntary Life & AD&D Insurance 401(k) matching 11 Days Observed Holidays 20 Days PTO 5 Days Paid Sick Time Opportunities for career development and growth A collaborative and supportive team culture