Director, Product Marketing

We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice. You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. Peaksware has been featured in BuiltInColorado's Top 100 Companies list since 2017 and our brands have been recognized in Outside Magazine's "Best Places to Work" multiple years in a row. Peaksware has also been honored as a part of Mogul's "Top 1,000 Companies for Millennial Women Worldwide". We are proud of our company culture and of consistently being recognized, both locally and nationally, as a top workplace. We would love to have you join our ever-growing team! We believe every great product has a powerful story waiting to be told, and we need a Director, Product Marketing to lead the charge in telling ours. This isn't just about launching products; it's about leading a dedicated team, empowering them to craft compelling messages, and strategically positioning our innovations to captivate the market. If you're a strategic storyteller with a knack for understanding what truly resonates with customers, and you're passionate about guiding others to success, come join us and help shape the future of our brand. You will sit directly with the Product Marketing team, work in close collaboration with the Brand and Growth Marketing teams, and report to the VP, Marketing. Core Functions: Product-Led Growth: Define and execute the strategic direction for the PMM function within a PLG company. Lead, mentor, and grow the Product Marketing team. Go-To-Market Strategy: Launch new products or features as well as highlight existing features with clear value props and adoption strategy. Positioning & Messaging: Craft compelling narratives, messaging frameworks, and positioning maps tailored to target audiences (e.g., coaches, athletes, training organizations). Customer & Market Insights: Leverage platform data along with customer research and competitive analysis to guide messaging and product roadmap. Community Engagement: Develop and work with customer advisory board to leverage real-world insights to enhance messaging and product development. Cross-Functional Leadership: Collaborate & align cross-functional teams including Product, Brand & Social Media, Design, Growth Marketing, Partnerships, and UX. Internal Stewardship: Influence the long-term direction of the brand and product while also championing internal product adoption & engagement.