Director, Product Marketing - Loyalty

New Today

Overview The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary This job establishes overall business strategy for product marketing, influencing executive-level decision-making through strategic insights. They collaborate with product development teams to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, ensuring that products resonate with target audiences and achieve business objectives.
Job Description Essential Responsibilities Develop insights and conduct market analysis to inform product strategy and positioning Create and refine value proposition narratives tailored to market segments Monitor and analyze competition to identify opportunities and threats Collect and validate customer feedback to guide product development Lead early detection and resolution of customer issues to improve satisfaction Oversee performance tracking through instrumentation and dashboarding Translate insights into actionable recommendations for product enhancements Drive the execution of key initiatives and go-to-market strategies Collaborate with cross-functional teams to deliver impactful merchant solutions Lead regional product marketing initiatives to align with business objectives
Expected Qualifications Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.
Required Qualifications 15+ years of product marketing experience with 6+ years in management roles leading teams and complex initiatives Deep loyalty or subscription program expertise with proven track record scaling loyalty, subscription services, retention, or membership programs across multiple markets Strong strategic product marketing experience with demonstrated ability to influence product roadmap through customer insights, competitive intelligence, and market research Full product lifecycle experience with demonstrated success from product ideation and development through launch, growth, and optimization phases across multiple markets Team leadership and development skills with proven ability to build and manage high-performing product marketing teams including Senior Managers and individual contributors Strategic thinking and execution with experience developing long-range plans, establishing measurable goals, and influencing senior stakeholders to drive business alignment Customer segmentation expertise with proven ability to identify different customer groups and develop targeted product marketing strategies for each segment International product marketing experience with understanding of market expansion, localization needs, and adapting customer approaches for different markets Complex program management skills for coordinating multi-market initiatives and cross-functional strategic projects Strong technology and data skills with ability to drive adoption of new tools and make decisions based on data analysis
Preferred Qualifications MBA or advanced degree in Marketing/Business Experience with emerging markets or new geographic expansion Experience in fintech, payments, or financial services
Subsidiary PayPal Travel Percent 0 PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit the URL https://www.paypalbenefits.com .
The US national annual pay range for this role is $152,500 to $262,350
PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit the URL https://careers.pypl.com/contact-us .
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit the URL https://www.paypalbenefits.com .
Who We Are Click Here to learn more about our culture and community. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com. Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Any general requests for consideration of your skills, please Join our Talent Community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.
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Location:
San Jose, CA, United States
Salary:
$250,000 +
Job Type:
FullTime
Category:
Marketing & Media