Job Category

Marketing & Communications

Job Details

Director, Product Marketing, IT Service

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Responsibilities

• Messaging & Positioning: Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points.
• Product Launches: Drive end-to-end product launches and release marketing for new IT Service features and solutions.
• Go-to-Market Strategy & Execution: Develop and execute comprehensive go-to-market plans. Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators, which includes building robust sales playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
• Content Development: Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey.
• Thought Leadership & Presentations: Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements.
• Performance Monitoring: Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies.

Required Skills & Experience

• 8+ years of experience in product marketing, brand marketing, and/or go-to-market.
• 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space.
• Proven ability to develop and execute successful product launches that generate awareness and pipeline.
• Strong ability to strategize and craft compelling messaging and positioning for technology products.
• Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders.
• Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals.
• Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity.

Bonus

• Hands-on experience working in IT and the ability to "speak IT's language."
• You are technically savvy, comfortable getting into the technical product details, and driving and/or building product demos using live environments and design/video tools, like Figma and Camtasia.
• A positive, can-do attitude that fosters optimism, creativity, and a continuous desire to learn and grow.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what’s possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.

Compensation and Benefits

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. For California-based roles, the base salary hiring range for this position is $193,800 to $281,100. For Illinois-based roles, the base salary hiring range for this position is $177,600 to $257,600.