Director of University Development Communications

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POSITION DESCRIPTION:
The Director of University Development Communications will be a key member of the University Development and Build with Purpose Campaign team, responsible for shaping and executing strategic communications that elevate alumni engagement, strengthen donor relationships, and drive philanthropic support for LeTourneau University and the Build with Purpose Campaign. This role bridges fundraising and storytelling with multi-channel campaign strategy—ensuring that every message reflects LETU’s Christ-centered mission and inspires generosity.
This position is ideal for an innovative communicator who excels in a dynamic environment focusing on donor engagement, marketing strategy, and collaboration. The Director will lead the planning and execution of all development communications, with special focus on multichannel campaigns for annual and mid-level giving, including Giving Day, and partner closely with University Marketing & Communications, Enrollment, and Alumni Relations to amplify the university’s voice and impact with donors and alumni. RESPONSIBILITIES:
Strategic Development Communications Management (60%) Develop and execute an annual communications plan for University Development with special attention on annual giving and mid-level donor engagement.
Design and manage multi-channel strategies—including email, direct mail, web content, and social media—for alumni and donor audiences.
Craft donor-centric communications that reflect the university’s Christian mission, values, and impact, in alignment with brand standards ranging from event content to a Giving Day campaign.
Segment audiences to deliver personalized content to mid-level donors and prospects, supporting cultivation, retention, and donor upgrade efforts.
Partner with development officers, faculty, and campus units to create compelling appeals, impact stories and donor recognition materials.
Manage day-to-day operations of Development and Alumni’s social media presence, ensuring timely, mission-aligned content and donor engagement.
Use data and analytics to assess communication performance and optimize future strategy. Collaboration with Key University Partners (30%) Development and Foundation Teams Develop cohesive messaging plans tailored to a range of donor audiences—from new supporters to endowment holders. Alumni Relations Collaborate to create engaging alumni storytelling and ensure high-quality content for newsletters, appeals, and events.
Build affinity through shared messaging that celebrates alumni success and the impact of giving. Deans and Administrators Connect with units and schools to share content for wider distribution to donor and alumni audiences University Marketing and Communications Team Align donor-facing communications with university-wide branding and tone.
Leverage university stories, campaigns, and design templates to amplify Development content.
Ensure initiatives are integrated with broader institutional messaging. Other Duties (10%) Call, write and visit with donors individually as appropriate to achieve fundraising goals.
Represent University Development at donor and university-wide functions as needed.
Remain current with trends in fundraising communications and digital strategy. QUALIFICATIONS: Required: Bachelor's degree in communications, marketing, public relations, or a related field.
Minimum 5 years of relevant experience in communications, fundraising, or higher education.
Excellent writing, editing, and content creation skills with attention to tone and audience.
Proficiency in email marketing platforms, CRM databases (e.g., Blackbaud NXT, Salesforce), and social media tools.
Graphic design or content management system experience (e.g., Canva, Adobe, WordPress).
Experience developing content for multiple platforms (web, email, print, social).
Strong project management and organizational abilities.
A collaborative spirit with a commitment to Christian higher education. Preferred: Prior experience in advancement communications or donor marketing.
Familiarity with donor segmentation, stewardship strategy, and performance analytics.
A design portfolio that demonstrates creativity
Experience with the printing process, design and budget management
Strong editing and proofing skills with great attention to detail. SALARY: Salary is competitive and commensurate with experience and other qualifications. LeTourneau University provides a significant benefit package, which includes medical and life insurance and contribution to a retirement program
Location:
Longview