We are seeking a strategic, high-energy Director of Training to lead the design, delivery, and execution of all sales and leadership training initiatives across the organization. This role is responsible for shaping the training culture, developing impactful learning content, and driving performance improvement through both virtual and in-store coaching.

The Director of Training focuses on ensureing that every team member masters the 1915 South selling process, delivering VALUE for our guests.

Value defines our culture, guides our interactions, and serves as the foundation for every guest's experience.

The ideal candidate is a visionary leader who blends creativity with accountability - capable of developing engaging content, leading hands-on training sessions, and influencing sales performance across multiple regions.

Requirements

Training & Development Leadership

• Design, develop, and deliver comprehensive sales and leadership training programs that align with company goals and our 1915 South Selling Process.
• Lead onboarding programs for new hires, ensuring consistent understanding of sales processes, product knowledge, and guest experience expectations.
• Oversee the ongoing development and certification of Retail Sales Associates (RSAs), Store Leaders, and Regional Leaders.
• Partner with executive and regional leadership to identify skill gaps and build targeted training strategies that directly impact KPIs.

Content Creation & Program Design

• Lead the creation of all training content, including videos, digital courses, presentations, certification materials, and in-store coaching guides.
• Ensure all content reinforces the 1915 South Selling Process - building guest connections, presenting finance options confidently, selling healthy sleep solutions, and building value through protection and premium delivery.
• Collaborate with marketing, merchandising, and operations to ensure materials reflect current assortments, promotions, and company direction.
• Maintain an engaging and accessible library of learning resources across platforms.

In-Store Visits & Coaching

• Conduct regular in-store visits to observe execution of the 1915 South Selling Process and provide direct feedback to leaders and RSAs.
• Partner with Directors and Market Leaders to ensure consistent follow-through on training implementation and sales floor behaviors.
• Facilitate live role-play sessions, certification check-ins, and real-time coaching to strengthen skill application and confidence.
• Ensure that stores deliver consistent guest experiences aligned with company standards and training intent.

Performance & Accountability

• Track and report on training impact using key performance indicators such as Sales per Hour (SPH), Finance %, Bedding SPH, Guardian SPH, and Delivery SPH.
• Analyze store and regional performance data to identify trends, training opportunities, and success stories.
• Collaborate with regional leadership to create performance-based coaching plans that elevate underperforming teams.
• Develop quarterly training scorecards and annual summaries measuring training ROI and alignment with company goals.

Culture & Leadership

• Serve as a cultural ambassador - modeling professionalism, energy, and a people-first mindset.
• Inspire and empower others through recognition, encouragement, and hands-on development.
• Foster a learning culture that celebrates growth, collaboration, and accountability.
• Ensure all training initiatives support a positive, high-performance environment where team members feel supported and equipped to win.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Sales Productivity: Improvement in SPH across trained stores and regions.
• Attachment Rates: Growth in Guardian, Bedding, Delivery, and Finance performance.
• Training Completion & Certification: 100% completion of required programs and certifications.
• Content Engagement: Utilization and adoption rates of training materials across all teams.
• Store Visit Impact: Measurable performance improvements following training touchpoints.

Qualifications

• 5+ years of experience in sales training, leadership development, or multi-unit retail operations (furniture industry preferred).
• Proven success in developing and executing training programs that drive measurable performance improvement.
• Exceptional facilitation and communication skills - both virtual and in person.
• Strong analytical ability to interpret sales data and link training outcomes to business results.
• Proficiency in training content creation tools, learning management systems, and presentation platforms.
• Ability to travel frequently for store visits and leadership events.
• Highly organized, creative, and self-motivated with a passion for developing others.

What We Offer

• Opportunity to directly shape the growth, confidence, and success of our people.
• A collaborative, fast-paced culture built on innovation, accountability, and shared wins.
• Competitive compensation and benefits package.
• A career path that empowers you to develop the next generation of leaders and million-dollar writers.

Benefits

What We Offer

• Full comprehensive benefits package
• Opportunity to directly shape the growth, confidence, and success of our people.
• A collaborative, fast-paced culture built on innovation, accountability, and shared wins.
• Competitive compensation and benefits package.
• A career path that empowers you to develop the next generation of leaders and million-dollar writers.